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Strategic Management Vinh Chau (University of Kent)

Strategic Management par Vinh Chau (University of Kent)

Strategic Management Vinh Chau (University of Kent)

€9.70
État - Très bon état
Disponible en seulement 2 exemplaire(s)
Très bon état

Résumé

What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? This book looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide a view of Strategic Management in the economic environment.

Strategic Management Résumé

Strategic Management: Principles & Practice Vinh Chau (University of Kent)

What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.

À propos de Vinh Chau (University of Kent)

Dr Vinh Sum Chau is Senior Lecturer in Strategy at the University of Kent's Business School and faculty member of the UK ESRC Centre for Competition Policy (CCP) Dr Barry J. Witcher is Reader in Strategic and General Management at the Norwich Business School, University of East Anglia (UEA).

Sommaire

Part 1 Strategic Management and its Purpose Chapter 1 Overview Of Strategic Management Chapter 2 Purpose Part 2 Strategic Objectives and Analysis Chapter 3 Objectives Chapter 4 The External Environment Chapter 5 The Internal Environment Part 3 Strategy Chapter 6 Business-Level Strategy Chapter 7 Corporate-Level Strategy Chapter 8 Global-Level Strategy Part 4 Managing Strategy in Action Chapter 9 Implementation: Organizing Strategy Chapter 10 Execution: Strategic Performance Management Chapter 11 Strategic Leadership

Informations supplémentaires

GOR006048185
9781408063958
1408063956
Strategic Management: Principles & Practice Vinh Chau (University of Kent)
Vinh Chau (University of Kent)
Occasion - Très bon état
Broché
Cengage Learning EMEA
2014-01-20
352
N/A
La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
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