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Advertising is Dead Tom Himpe

Advertising is Dead par Tom Himpe

Advertising is Dead Tom Himpe


€10.50
État - Très bon état
Disponible en seulement 3 exemplaire(s)

Résumé

As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.

Advertising is Dead Résumé

Advertising is Dead: Long Live Advertising! Tom Himpe

As conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This book, now available in paperback, provides a comprehensive overview of these revolutionary new techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book is vital reading for every advertising, marketing, design and communication professional and student.

Advertising is Dead Avis

'Uses arresting images and easily digestible blurbs to explain how marketers insinuate their messages into every corner of modern life' - Business Week
'Will captivate anyone who's ever been suckered by an ad' - Time Out, London
'Explains - and lavishly illustrates - the stealth attacks by our hidden persuaders' - Independent

À propos de Tom Himpe

Tom Himpe is a freelance creative media strategist. He is the author of Advertising is Dead. Long Live Advertising! also published by Thames & Hudson.

Sommaire

Foreword * Introduction * 1: Choosing Media - The four drivers of alternative advertising: Proximity * Exclusivity * Invisbility * Unpredictability * 2. Finding Ideas - Eight techniques of alternative advertising: Intrusion * Stunt * Infiltration * Installation * Interaction Sensation * Illusion * Transformation * 3. Getting into Action - Building Campaigns: Elite campaigns * Micro Campaigns * Curtain Campaigns * Mystery Campaigns * Twenty kick-off questions to free your find * List of Campaigns

Informations supplémentaires

GOR004451290
9780500286876
0500286876
Advertising is Dead: Long Live Advertising! Tom Himpe
Occasion - Très bon état
Broché
Thames & Hudson Ltd
2008-09-08
224
N/A
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