In this radical work, brimming with illuminating examples from innovative companies around the world, Peters shows how two primary forces - globalization and information technology - are bringing about the most drastic transformation in the history of business. To meet the challenges of the future, managers must change in equally drastic ways if they are to succeed in tomorrow's world. Using extensive case studies from all corners of the world economy, Peters shows that as products multiply, speed and flexibility are becoming of paramount importance and new units will usurp traditional management structures, liberating individuals. This ground-breaking book is as important for the 1990s as In Search of Excellence and Thriving on Chaos were for the 1980s, to anyone concerned with management thinking, and is essential reading for everyone responsible for a business or for his or her own future.