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International Marketing Strategy Steve Carter

International Marketing Strategy par Steve Carter

International Marketing Strategy Steve Carter

€107.00
État - État d'usage
Disponible en seulement 1 exemplaire(s)
État d'usage

Résumé

Offering a complete package for CIM exams, this updated guide comprises the coursebook texts and free access to the MarketingOnline learning interface. The coursebook is structured to link information directly to the CIM syllabus, with updated material and cases and a range of support material.

International Marketing Strategy Résumé

International Marketing Strategy: 2002-2003 Steve Carter

Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! THE COURSEBOOK: * Written by the CIM Senior Examiner for the International Marketing Strategy module * CIM approved content for this year's course * Approved by the CIM Chief Examiner * Updated material and cases to keep you up to speed with the latest developments Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Sommaire

Preface; Introduction; The importance of international marketing; Customers; The search for information; Planning for international marketing; Globalization; Managing international marketing; Managing the international mix; International people and process; Operational and implementation issues; Evaluation and control methods; The mini case study; Appendices - Guidance on examination preparation; Answers and debriefings; Curriculum information.

Informations supplémentaires

GOR004185996
9780750657099
075065709X
International Marketing Strategy: 2002-2003 Steve Carter
Steve Carter
CIM Coursebook
Occasion - État d'usage
Broché
Taylor & Francis Ltd
20020620
264
N/A
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