Coaching is an increasingly competitive field and successful coaching businesses need well-trained coaches who inspire trust in their clients and others. If you want your coaching business to be effective, respected, well-organised and profitable - the planning starts here. In this book, coach and writer Shelagh Young takes you through step by step approach to setting up your own coaching business. Top tips include: how to choose the right training course for the type of coach you want to be; how to make your business dreams come true without working 24/7; how to choose and target the right kinds of clients; and, how to plan and grow your business.

Contents: 1. What is Coaching?; 2. Developing your coaching skills; 3. My dream business; 4. Who do you want to coach?; 5. Choosing the right client market; 6. How will you deliver your coaching?; 7. Form follows function - designing your business structure; 8. Marketing your business; 9. Growing your business; 10. The Ethical Coach: Protecting you and your clients; 11. Writing your business plan; 12. The beginning is not the end.