This volume provides a critical examination of texts which can be considered 'literary'. What distinguishes some texts as 'art'? How do we recognize literary creativity? To answer questions such as these, the book ranges across creative texts produced for public consumption: from poetry, drama and fiction to performance art and online literature. It provides a lively and accessible introduction to stylistic, semiotic and multimodal analysis drawing on work in Literature and Media Studies, Performance Studies, Linguistics, and Anthropology.