This is a bright and flexible textbook for Edexcel's Level 2 Higher Diploma in Creative and Media. This book follows a topic-based approach to place all concepts into real-world examples through a variety of stimulus material. It contains all the material for the Principal Learning of the Higher Diploma (Level 2) in one book and is clearly mapped to the Edexcel specification to make both student users and teachers lives easier. The book has been designed with engaging magazine-inspired features help to bring learning alive and provide an opportunity to ground learning in real-life scenarios. All activities are referenced to key skills within the curriculum, be it personal, learning and thinking skills, functional skills and/or to a project ensure these important components are covered. Written by a team of authors who are experts in the industry, every reader can have absolute trust in the quality of the content.