Contemporary Strategy Analysis Robert M. Grant

Name: Contemporary Strategy Analysis par Robert M. Grant
SKU: 9781557865137
Price: 8.00 EUR
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Contemporary Strategy Analysis Robert M. Grant

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Résumé

This work has been expanded to include material on international strategic management, total quality management and several new mini-cases. It is accompanied by an instructor's manual, a disk and a case book which are available separately.

Contemporary Strategy Analysis Résumé

Contemporary Strategy Analysis: Concepts, Techniques, Applications Robert M. Grant

The second edition of this graduate strategic management text contains expanded material on international strategic management and total quality management and includes new mini-cases. The first edition featured a rigorous approach to business strategy analysis and was widely adopted as a basic text for MBA courses in business policy and business strategy. This new edition is accompanied by an instructor's manual, a disk and a case book which are available separately.

Sommaire

Part 1 The nature of strategy and strategic management: the con cept of strategy; a framework for strategy analysis. Part 2 The analysis of industry and competition: analyzing the industry; intra-industry analysis. Part 3 The analysis of competitive advantage: analyzing resources and capabilities; the nature and sources of competitive advantage; cost advantage; differentiation advantage; competitive advantage and industry evolution; strategic management in emerging and technology-based industries. Part 4 Corporate strategy and the scope of the firm: vertical cope and vertical integration strategies; geographical scope and global strategies; product scope and diversification strategies; managing the multibusiness corporation. Part 5 Implementation - structure, systems and style: current issues in organizational structure, management systems and management style.

Informations supplémentaires

Sku

GOR002316699

ISBN 13

9781557865137

ISBN 10

1557865132

Titre

Contemporary Strategy Analysis: Concepts, Techniques, Applications Robert M. Grant

Auteur

Robert M. Grant

État

Occasion - Très bon état

Relié

Broché

Éditeur

John Wiley and Sons Ltd

Année de publication

1995-04-05

Nombre de pages

420

Prix

N/A

Note de couverture

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Note

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