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The Art of the Hard Sell Robert L. Shook

The Art of the Hard Sell par Robert L. Shook

The Art of the Hard Sell Robert L. Shook


€9.00
État - Très bon état
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Résumé

The author of this book spent 17 years developing his high-pressure sales techniques. In this book he offers the benefit of his experience and aims to show that his techniques are not only successful, but are compatible with professionalism and have the customer's best interests at heart.

The Art of the Hard Sell Résumé

The Art of the Hard Sell Robert L. Shook

Every salesman's objective is to close a sale and maintain a high level of customer satisfaction. It takes a no-nonsense approach to accomplish this in today's competitive business world, and when correctly used high-pressure techniques make sales. The author of this book offers the benefit of his sales experience, aiming to show that his high-pressure techniques are compatible with professionalism and have the customer's best interests at heart. He spent 17 years developing his strategies, and he guides the reader through all the steps, from getting past the gatekeeper - the protective secretary - to successfully closing a sale.

Sommaire

The hard sell philosophy; getting your foot in the door; how to win sales, not friends; having an edge; controlling the sale; the bigger the sale, the bigger the commission; creating a sense of urgency; the home court advantage; it's not over till it's over; owning customers; the hard sell code of conduct; selling abroad.

Informations supplémentaires

GOR004474535
9780749910426
0749910429
The Art of the Hard Sell Robert L. Shook
Occasion - Très bon état
Relié
Little, Brown Book Group
19910200
224
N/A
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