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Strategic Issues Management Robert L. Heath

Strategic Issues Management par Robert L. Heath

Strategic Issues Management Robert L. Heath

€11.00
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Résumé

The focus of this book is issues management and why it should play a key role in strategic planning, supporting the organization in its interface with public policy, public opinion, and opinion formers.

Strategic Issues Management Résumé

Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath

Written to position issues management in the strategic planning and management efforts by staff and executives, the author of this volume argues that issues management is not one of many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of key publics' opinions.

À propos de Robert L. Heath

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008). Heath has 3 decades' experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know-key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.

Sommaire

A Foundation of Community Issues Management as an Organizational and Academic Discipline A Search for Order Arguments over Public Policy Scouting the Terrain Strategic Planning Based on Scanning, Monitoring and Analysis Corporate Responsibility Getting the House in Order Special Interest Activities as Foes or Allies Issue Communication Argument Structures and Zones of Meaning Legislative, Judicial and Regulatory Constraints on Issue Communication Media Technologies - New and Old - as Communication Infrastructures Issues Management and Crisis Communication Preparing for the Worst Issues Management and Risk Communication Balancing Public Well-Being with Technology Conclusion Issues Management 2000

Informations supplémentaires

GOR004174155
9780803970359
0803970358
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath
Robert L. Heath
SAGE Series in Public Relations
Occasion - Très bon état
Broché
SAGE Publications Inc
19970910
424
N/A
La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
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