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Publishing Richard Guthrie

Publishing par Richard Guthrie

Publishing Richard Guthrie

€44.00
État - Comme neuf
Disponible en seulement 1 exemplaire(s)
Comme neuf

Résumé

This book is for academics and students studying the theory of publishing and for young professionals entering the practical reality of the industry. It provides historical context, describes industry processes and institutions and is packed full of real-life examples and advice for success in both print and digital publishing.

Publishing Résumé

Publishing: Principles and Practice Richard Guthrie

This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended.
- Iain Stevenson, Director, UCL Centre for Publishing

At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing.

The book guides the reader through the history of publishing and the main issues facing the industry today. Among these are:

  • Legal conundrums
  • Cultural conflicts
  • Trade practices
  • Publishing within and across sectors
  • Editorial requirements
  • The challenge of electronic publishing
  • Making your ideas count in print
  • Rationalization and the growth of corporate publishing cultures

The result is an exciting one stop guide, written with real flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.

Publishing Avis

This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended. -- Iain Stevenson
Written for anyone wishing to learn about the Anglophone publishing industry, this text fills a long-standing gap in the market. It covers each of the publishing functions, as well as the processes associated with creating and disseminating print and digital products... Guthrie's text is an industry overview for professionals, but is scholorly enough to make it an ideal student textbook. -- Penelope Woolf
Absolutely first rate. I wish I'd had a text like this in front of me when I started Black Sparrow in 1966! Everything is organized and laid out in the most helpful way. I shake my head when I realize I had to discover how to publish books, the hard way, through trial and error. Publishing is a remarkable achievement. -- John Martin
'This is a very concise and easy to understand summary of the publishing industry. The book covers all the different stages that go into publishing a book, from acquisitions to marketing. Guthrie even has sections on the history of the book industry from the beginning, leading to the ebook craze. Guthrie manages to be honest about the different arguments, and gives a very good look at both sides of every argument. For anyone remotely curious about the nuts and bolts of the industry, this book is probably what you are looking for.' -- Goodreads.com Review
'Guthrie's book provides a comprehensive guide to publishing issues some other sources skim over. Subjects such as possible cultural conflicts and varying trade practices are explored accessibly but authoritatively. While Guthrie writes about both publishing and self-publishing, Publishing: Principles and Practice is laid out for maximum usability, allowing readers to search out relevant passages with ease. Guthrie writes in a welcoming, almost casual style mixing in interviews and real world examples to illustrate his assertions and stop things stagnating.' -- standoutbooks.com Review
Provides the reader with a detailed account of all aspects of the publishing process with excellent and vivid examples.
-- Online Journal of Communication and Media Technologies

À propos de Richard Guthrie

Richard Guthrie is a researcher of print and digital book publishing with twenty years media production experience. He has a MA and PhD in publishing studies and has lectured in Publishing Studies at the University of Greenwich, London. He is author of Power Over Publishing which caused quite a stir in the industry when it was released and is frequently quoted in debates over ebooks. Other published articles include: Why has the e-book revolution stalled? (Logos, 18/1, 2007), Riding the eFrenzy of 2000: Stephen King and the e-book, (Logos 17/3, 2006), Electronic Publishing: the unanswered challenge (Logos, 16/2, 2005), and E-books in development hell, Gemstar's demise and the Murdoch factor (Logos, 14/4, 2003)

Sommaire

Introduction Chapter 1: A History of Books The First Paradigm: From Vellum Codex to Print Book 1475-1533: The Early English Trade 1533-1694: Age of Control 1694-1774: Rise of 'The Publisher' 1774-1935: Era of the Publishing Firm 1935-1970: The Paperback Revolution 1965-Now: Conglomerate Publishing Chapter 2: The Publishing Process The Value Chain The Editor's Task The Production Process Architecture of the Book Printing, Paper & Bookbinding Budgeting a Book Author-House Relations Agents Writers Readers Chapter 3: Sectors in the Anglophone Model Consumer or Trade Books Academic, Scholarly or Higher Education Publishing Professional and Journal Publishing Education English Language Training Reference Children's Books Religion Leading Revenues by Sector (U.S., UK, Europe & Japan) in 2009 Chapter 4: Craft to Corporation Brands The Business of Publishing The Corporatisation of Books Corporate Strategies The Mechanics of Mergers The Rise of the Big Five Trade Publishers The Twenty-First Century Chapter 5: Copyright and Publishing Law The Statute of Anne Timeline of Copyright and Intellectual Property Law Copyright Today Defamation and Libel Seditious Libel Malicious Falsehood Obscenity Libel & Libel Tourism Copyright Infringement Moral Right and Integrity Digital Law Fair Use and First Sale in the Digital Age Chapter 6: Rights and Contracts Book Club Rights Paperback Rights Translation Rights Serial Rights Territorial Rights Other Anglophone Markets Publishing Contracts Contract Clauses Subsidiary Rights in Contracts Chapter 7: Marketing, Promotion and Bookselling The Marketing Jigsaw Sales Timeline & Techniques The Blurb Business to Consumer (B2C) Prizes and Sales Bookselling Practice How and Why Books Sell Discounts, Sale and Return Chapter 8: The Era of Digital Publishing The Internet Open Source Culture Social Networking Broadcasting v. Networking Media Regulation Advertising Guerilla Marketing Piracy & Digital Music Print on Demand (POD) Google Books E-Books

Informations supplémentaires

GOR013338540
9781847870148
1847870147
Publishing: Principles and Practice Richard Guthrie
Richard Guthrie
Occasion - Comme neuf
Relié
SAGE Publications Ltd
20110913
240
N/A
La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Le livre a été lu mais est néanmoins en bon état. Toutes les pages, ainsi que la couverture, sont intactes. Il présente une légère usure au niveau de la reliure. Le livre est d'occasion mais paraît neuf. La couverture du livre ne présente pas de trace d'usure et la jaquette est incluse, le cas échéant. Aucune page manquante ou endommagée, aucune déchirure, éventuellement un froissement vraiment minime, pas de texte souligné ou surligné, et aucune écriture dans les marges.