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Strategic Marketing for NonProfit Organizations Philip T. Kotler

Strategic Marketing for NonProfit Organizations par Philip T. Kotler

Strategic Marketing for NonProfit Organizations Philip T. Kotler

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Disponible en seulement 2 exemplaire(s)
Très bon état

Résumé

Reflecting the most relevant information in the field, this text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the marketing process, providing insights on strategic evaluations, positioning, market targeting, and more.

Strategic Marketing for NonProfit Organizations Résumé

Strategic Marketing for NonProfit Organizations Philip T. Kotler

Appropriate for junior, senior and graduate-level courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations and Public Health for Nonprofit Organizations.

Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

Sommaire

I. DEVELOPING A CUSTOMER ORIENTATION.

1. The Growth and Development of Nonprofit Marketing.
2. Developing a Customer-Centered Mind-Set.

II. STRATEGIC PLANNING AND ORGANIZATION.

3. The Strategic Marketing Planning Process.
4. Understanding Consumer Behavior.
5. Developing a Core Marketing Strategy: Segmenting the Market.
6. Positioning the Organization.
7. Acquiring and Using Marketing Information.

III. DEVELOPING AND ORGANIZING RESOURCES.

8. Fund-raising.
9. Acquiring and Managing Volunteers.
10. Working with the Private Sector.
11. Organizing for Implementation.

IV. DESIGNING THE MARKETING MIX.

12. Planning and Budgeting the Marketing Mix.
13. Managing Products and Services.
14. Social Marketing.
15. Developing and Launching New Offerings.
16. Managing Perceived Costs.
17. Managing the Marketing Channel.
18. Formulating Communications Strategies.
19. Managing Advertising and Sales Promotion.
20. Managing Public Media and Public Advocacy.
21. Managing Personal Influence.

V. CONTROLLING MARKETING STRATEGIES.

22. Marketing Evaluation and Control.
Name Index.
Organization Index.
Subject Index.

Informations supplémentaires

GOR001762764
9780132325479
0132325470
Strategic Marketing for NonProfit Organizations Philip T. Kotler
Philip T. Kotler
Occasion - Très bon état
Relié
Pearson Education (US)
1995-12-14
528
N/A
La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Il s'agit d'un livre d'occasion - par conséquent, il a été lu par quelqu'un d'autre et il présente des signes d'usure et d'utilisation antérieure. Dans l'ensemble, nous nous attendons à ce qu'il soit en très bon état, mais si vous n'êtes pas entièrement satisfait, veuillez prendre contact avec nous.