In full colour throughout and featuring new case studies, this fully revised and updated edition of the bestselling AS Media Studies: covers all aspects of Media Studies for students of the AS and A-level media syllabus.

The authors, who are experienced teachers and examiners, introduce students step-by-step to the skills of reading media texts, and address key areas such as media technologies, media institutions and media audiences.

Individual chapters cover:

• introduction to studying the media
• study skills
• reading media texts
• media institutions
• audiences and the media
• case studies of newspapers, television programmes, and films
• research and how to do it
• preparing for exams
• coursework and production guide.
  
  AS Media Studies: The Essential Introduction gives students the confidence to tackle every part of an introductory media course.

Its key features include:

• activities for the classroom
• practical assignments for individual study
• a glossary of key terms
• case studies of recent media showing how theoretical ideas can be applied in everyday situations.