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Part 1 The practice of innovation: Systematic entrepreneurship; purposeful innovation and the seven sources for innovative opportunity; source - the unexpected; source - incongruities; source - process need; source - industry and market structures; source - demographics; source - changes in perception; source - new knowledge; the bright idea; principles of innovation. Part 2 The practice of entrepreneurship: entrepreneurial management; the entrepreneurial business; entrepreneurship in the service institution; the new venture. Part 3 Entrepreneurial strategies: 'fustest with the mostest; 'hit them where they ain't; ecological niches; changing values and characteristics. Conclusion - the entrepreneurial society.