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Teach Yourself Business Studies New Edition Peter Fearns

Teach Yourself Business Studies New Edition par Peter Fearns

Teach Yourself Business Studies New Edition Peter Fearns


€88.00
État - Très bon état
Disponible en seulement 2 exemplaire(s)

Résumé

- Are you taking a business studies course? - Do you need to revise for an exam? - Are you looking for an introduction to this popular subject?

Teach Yourself Business Studies New Edition Résumé

Teach Yourself Business Studies New Edition Peter Fearns

The best-selling Teach Yourself Business Studies gives you firm foundations for an understanding of business activity and the range of business disciplines. The book links five disciplines: ECONOMICS looks at public finance, inflation, unemployment, regional policyk international trade and the relationship between market forces. ACCOUNTANCY is dealt with a traditional business subject that allows you to analyse and control business performance. Information on LAW and GOVERNMENT covers the legal, political and constitutional framework of business activity. The principles of MANAGEMENT THEORY AND PRACTICE run throughout the text, while management functions such as personnel, finance, production and marketing are included. Examples illustrate the relationship of the disciplines to all types of organisation while recent changes in technology, economics, politics and society are covered. Each chapter ends with questions and a practical project to help you develop your understanding.

À propos de Peter Fearns

Peter Fearns is a business studies teacher and lecturer with a wide experience of teaching students at all levels.

Sommaire

The nature of the business environment - the pattern of business activity, the aims and policies of organizations; markets and marketing - markets; market research, marketing theories and strategies, the organization of marketing, marketing and competition; efficiency in organizations - efficiency in organizations, control of business operations, control of business operations, location of buisness operations; people in organizations - motivation of people, management and leadership, communication, formal relationships between employers and employees, conflict and change in organizations; finance in organizations - company finance, financial analysis and control, analysis of investment; external influences on organizations - government policies and business activity, international relationships and business.

Informations supplémentaires

GOR004262919
9780340859438
0340859431
Teach Yourself Business Studies New Edition Peter Fearns
Occasion - Très bon état
Broché
John Murray Press
20031226
336
N/A
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