By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom.

• Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the star image is replaced with the star brand
• Offers the first extensive analysis of stardom in the post-studio era
• Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market
• Draws on an extensive body of research data not previously deployed in film scholarship
• A wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia Roberts