Mon compte
Se connecter Inscription
Tous
Panier
En Vedette
Livres de fiction
Livres de non-fiction
Livres pour enfants
Livres rares
Musique
DVD et Blu-Ray
Video Games
Catégorie
Listes de favoris
Panier
Tous
Livraison gratuite
Trustpilot
Nous sommes Neutres au Carbone

Managerial Economics Paul G. Keat

Managerial Economics par Paul G. Keat

Managerial Economics Paul G. Keat

€25.00
État - Très bon état
Disponible en seulement 1 exemplaire(s)
Très bon état

Résumé

Illustrating the theory of managerial economics with an integrated case on the soft drink industry, this text shows students how to solve real business problems by enabling them to apply economic principles to everyday business activity.

Managerial Economics Résumé

Managerial Economics: Economic Tools for Today's Decision Makers Paul G. Keat

For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance.

This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economic and real business situations.

Sommaire



1. Introduction.


2. The Firm and Its Goals.


Appendix 2A: Review of Mathematical Concepts Used in Managerial Economics.


3. Supply and Demand.


Appendix 3A: The Mathematics of Supply and Demand.


4. Demand Elasticity.


Appendix 4A: Applications of Supply and Demand.


5. Demand Estimation.


6. Forecasting.


Appendix 6A: Forecasting and the Computer.


7. The Theory and Estimation of Production.


Appendix 7A: The Multiple-Input Case.


Appendix 7B: Expressing the Production Function with the Use of Calculus.


8. Cost.


Appendix 8A: A Mathematical Restatement of the Short-Run Cost Function.


Appendix 8B: The Estimation of Cost.


9. Pricing and Output Decisions: Perfect Competition and Monopoly.


Appendix 9A: The Use of Calculus in Pricing and Output Decisions.


10. Output and Pricing Decisions: Monopolistic Competition and Oligopoly.


11. Break-Even Analysis (Volume-Cost-Profit).


12. Special Pricing Practices.


13. Capital Budgeting.


Appendix 13A: Calculations for Time Value of Money.


14. Risk and Uncertainty.


15. Government and Industry: Challenges and Opportunities for Today's Manager.


16. Managerial Economics in Action: The Case of the Semiconductor Industry.


Appendix A: Linear Programming.


Appendix B: Statistical and Financial Tables.

Informations supplémentaires

GOR002791154
9780130135384
0130135380
Managerial Economics: Economic Tools for Today's Decision Makers Paul G. Keat
Paul G. Keat
Occasion - Très bon état
Relié
Pearson Education (US)
20000106
656
N/A
La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Il s'agit d'un livre d'occasion - par conséquent, il a été lu par quelqu'un d'autre et il présente des signes d'usure et d'utilisation antérieure. Dans l'ensemble, nous nous attendons à ce qu'il soit en très bon état, mais si vous n'êtes pas entièrement satisfait, veuillez prendre contact avec nous.