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Nous sommes Neutres au Carbone

Corporate Entrepreneurship Paul Burns

Corporate Entrepreneurship par Paul Burns

Corporate Entrepreneurship Paul Burns

€7.00
État - Très bon état
Disponible en seulement 1 exemplaire(s)
Très bon état

Résumé

This innovative text considers the personal qualities of successful entrepreneurs and the manner in which they do business. It demonstrates how these qualities can be replicated to form an organisational architecture that encourages entrepreneurship at all levels within a company.

Corporate Entrepreneurship Résumé

Corporate Entrepreneurship: Building an Entrepreneurial Organisation Paul Burns

This book offers an innovative look at the entrepreneurial advantage and how it can be harnessed and replicated within organizations, transforming them into market leaders. It is a UK authored Corporate Entrepreneurship textbook, authored by Paul Burns, Dean of Bedfordshire Business School and author of one of the bestselling core entrepreneurship textbooks. It includes real world case studies and quotations from entrepreneurial managers, strong pedagogy, step-by-step Corporate Entrepreneurship Audit, links to further reading and additional resources, and a companion website which provides additional resources for students and lecturers.The secret to sustainable competitive advantage for large organizations in the changing business environment is not simply lowering costs or restructuring for efficiency. Companies need to be adaptable, flexible, speedy, creative, innovative and opportunistic. In short, they need to act in an entrepreneurial manner.

À propos de Paul Burns

PAUL BURNS is Professor of Entrepreneurship and Dean of the University of Luton Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. He also formerly served as Director of the 3i European Enterprise Research Centre, researching small firms across Europe. He has been a Visiting Fellow at Harvard Business School, USA, and a Visiting Professor at the Open University Business School, UK, where he developed the multi-media Small Business Programme which was screened on BBC2. He is Fellow and a former President of the Institute for Small Business and Entrepreneurship (ISBE). He is a chartered accountant, having worked for Arthur Andersen in London. For four years, he ran his own firm, Design for Learning Ltd.

Sommaire

PART 1: THE ENTREPRENEURIAL DNA The entrepreneurial revolution Entrepreneur superhero Entrepreneur Spiderman Entrepreneurial architecture PART 2: LEADING AND MANAGING THE ENTREPRENEURIAL ORGANISATION Entrepreneurial leadership Creating the entrepreneurial culture Building the entrepreneurial organisation Managing the entrepreneurial organisation PART 3: STRATEGIES FOR THE ENTREPRENEURIAL ORGANISATION Entrepreneurial strategies Lifecycle and portfolio strategies Developing strategies for growth PART 4: ENCOURAGING CREATIVITY AND INNOVATION Entrepreneurial innovation Encouraging creativity Encouraging marketing and product innovation Epilogue

Informations supplémentaires

GOR003416378
9780230542631
0230542638
Corporate Entrepreneurship: Building an Entrepreneurial Organisation Paul Burns
Paul Burns
Occasion - Très bon état
Broché
Palgrave Macmillan
20080201
416
N/A
La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
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