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Writing Copy for the Web in a Week Nigel Temple

Writing Copy for the Web in a Week par Nigel Temple

Writing Copy for the Web in a Week Nigel Temple

€108.00
État - Très bon état
Disponible en seulement 1 exemplaire(s)
Très bon état

Résumé

Writing for the Internet presents many new challenges for the copywriter, such as interactivity, shorter reading attention span, potential global audiences and search engine robots. This book on met-tagging also looks at the range of copy skills required to ensure the website reaches its full potential.

Writing Copy for the Web in a Week Résumé

Writing Copy for the Web in a Week Nigel Temple

Although there are many books on the market about how to write effective marketing copy, there are very few specifically tailored to writing copy for the web, which is a totally different skill. Writing for the Internet presents many new problems, such as interactivity, shorter reading attention span, potential global audiences and search engine robots. This is not just a book on met-tagging but on the range of copy skills required to ensure the website reaches its full potential.

À propos de Nigel Temple

Nigel Temple is an independent management consultant, trainer and public speaker. He holds an honours degree in marketing and was a professional copywriter for three years. He is a Course Director and Registerd Consultant with the Chartered Institute of Marketing (CIM) for whom he has led numerous internet marketing seminars.

Sommaire

Sunday - Web thinking, the challenges facing the Web copywriter; Monday - webcopy style, level of formality, use of humour, length, font; Tuesday - webcopy content, writing tips concerning typical Web content; Wednesday - Web grammar and Web vocabulary; Thursday - webcopy structure, creating interest; friday - using your Web copy to sell; Saturday - webcopy creativity.

Informations supplémentaires

GOR001857684
9780340858028
0340858028
Writing Copy for the Web in a Week Nigel Temple
Nigel Temple
In a Week S.
Occasion - Très bon état
Broché
John Murray Press
20030328
96
N/A
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