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Research Methods for Business Students Mark N.K. Saunders

Research Methods for Business Students par Mark N.K. Saunders

Research Methods for Business Students Mark N.K. Saunders


7,00 €
État - Très bon état
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Résumé

A self-study guide, this updated edition provides students with the knowledge, understanding and skills to complete a piece of business research.

Research Methods for Business Students Résumé

Research Methods for Business Students Mark N.K. Saunders

This revised and fully-updated edition continues to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written as a self-study guide, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research.

Research Methods for Business Students is suitable for final year undergraduate and masters students.

Sommaire

1 The Nature of Business and Management Research and Structure of this Book 2 Formulating and Clarifying the Research Topic 3 Critically Reviewing the Literature 4 Deciding on the Research Approach and Choosing a Research Strategy 5 Negotiating Access and Research Ethics 6 Selecting Samples 7 Using Secondary Data 8 Collecting Primary Data Through Observation 9 Collecting Primary Data Using Semi-Structured and In-Depth Interviews 10 Collecting Primary Data Using Questionnaires 11 Analysing Quantitative Data 12 Analysing Qualitative Data 13 Writing and Presenting Your Project Report

Informations supplémentaires

GOR001228221
9780273658047
0273658042
Research Methods for Business Students Mark N.K. Saunders
Occasion - Très bon état
Broché
Pearson Education Limited
2002-11-12
528
N/A
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