The author, Mark McCormack, founder of the sports marketing industry, here reveals the secrets of his negotiating skills. The book starts with basic moves and proceeds to more advanced techniques. It includes sections and chapters on the qualities of a good negotiator, the features of a win-win situation, what you can learn from negotiating with your spouse, and how negotiating styles differ. The book finishes with a chapter in test form, so that readers can assess their own progress. Mark McCormack is also the author of What They Don't Teach You at Harvard Business School and MacCormack on Selling.