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And the Clients Went Wild! Maribeth Kuzmeski

And the Clients Went Wild! par Maribeth Kuzmeski

And the Clients Went Wild! Maribeth Kuzmeski


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État - Très bon état
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Résumé

Combine social media with traditional marketing techniques for solid results! * Explains how companies can drive their sales and make their marketing more effective by combining traditional marketing techniques with new methods such as social media.

And the Clients Went Wild! Résumé

And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want Maribeth Kuzmeski

Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods traditional, online, or both to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? * Find real-life examples of success from some of today's best businesses * Shows how to integrate and benefit from both traditional and new marketing methods * Uses the proven business growth strategy Red Zone Marketing(R) as a central concept * Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild!

À propos de Maribeth Kuzmeski

MARIBETH KUZMESKI and her firm, Red Zone Marketing, consult with businesses from entrepreneurial firms to Fortune 500 corporations on strategic marketing planning and business growth. She is a member of the Entrepreneurs' Organization (EO) and The National Speakers Association, a frequent national media contributor, an international speaker, and is the author of five books including The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life (Wiley).

Sommaire

Acknowledgments xi Introduction xiii CHAPTER 1 Executive Summary: The Five Core Principles for Turning Clients and Prospects into Raving Fans 1 PART I The Principles 5 CHAPTER 2 First Principle: What Are You Doing that No One Else Is Doing?: Build Client Delight Through Your Differentiation 7 CHAPTER 3 Second Principle: Focus Your Marketing on Benefits, Results, and a Call to Action: What s Really in It for Them 18 CHAPTER 4 Third Principle: Go Viral!: Create Memorable Impactful Messaging Worthy of a Pass-Along 27 CHAPTER 5 Fourth Principle: Leverage Your Business Network for Incremental Growth: Find and Cultivate Centers of Influence to Move Your Message Fast 37 CHAPTER 6 Fifth Principle: The Critical Importance of Execution in Your Game Plan: Good Execution Is Better than Good Strategy 53 PART II The Playbook: Online and Traditional Marketing Techniques 61 CHAPTER 7 Create a Playbook that Fits Your Business and Your Personality: Design Your Own Marketing Action Plan 63 CHAPTER 8 Build a Brand Identity on a Shoestring Budget: Spending Time Effectively Can Be Worth More Than Money 101 CHAPTER 9 Find Your Niche: Corner the Market One Segment at a Time! 113 CHAPTER 10 Techniques for Creating a Memorable Experience: Give Em Something to Talk About! 122 CHAPTER 11 Your Best Prospects Come from Referrals: Scripts and Strategies for Increasing Your Introductions to Others 134 CHAPTER 12 My Web Site Is Working!: Turn a Bland Site and Your Internet Presence into a Moneymaker 147 CHAPTER 13 Social Media: Effective Strategies that Don't Consume All of Your Time 160 CHAPTER 14 Permission-Based Marketing: Strategies for Successful E-Mail and E-Newsletters 174 CHAPTER 15 Traditional Marketing Still Works: TV and Cable Advertising, Newspaper, and Other Mediums that Still Cause People to Buy 187 CHAPTER 16 Direct Mail: Simple Principles for Gaining Sales from Good Old-Fashioned Mail 196 CHAPTER 17 Events and Seminars: Creating Buzz and Sales Through Group Presentations 209 CHAPTER 18 Media Methods to Gain Celebrity Status: Take Advantage of Hot Topics, Timely Events, and Unique Twists to Attract Attention 226 CHAPTER 19 Special Tactics for Financial Advisors: Ten Specific Strategies Working Today 241 Notes 255 Index 257

Informations supplémentaires

GOR003586678
9780470601761
0470601760
And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want Maribeth Kuzmeski
Occasion - Très bon état
Relié
John Wiley and Sons Ltd
20101001
288
N/A
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