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AQA Business for A Level 2 Malcolm Surridge

AQA Business for A Level 2 par Malcolm Surridge

AQA Business for A Level 2 Malcolm Surridge

€9.00
État - Très bon état
5 en stock
Très bon étatBon étatÉtat d'usage

Résumé

Surridge and Gillespie are back, helping students of all abilities reach their goal; develop students' quantitative and analytical skills, knowledge and ability to apply theoretical understanding through real life business examples and varied activities.

AQA Business for A Level 2 Résumé

AQA Business for A Level 2 Malcolm Surridge

Exam Board: AQA
Level: AS/A-level
Subject: Business
First Teaching: September 2015
First Exam: June 2017

This textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student's learning.

- Builds up quantitative skills with 'Maths moment' features and assesses them in the end of chapter activities
- Ensures students have the knowledge of real life businesses so they can apply their theoretical understanding with the 'Business in focus' feature
- Helps students get to grips with the content and tests key skills with activities at the end of every chapter

À propos de Malcolm Surridge

Andrew Gillespie and Malcolm Surridge are both experienced authors and this is the 5th edition of their successful textbook.

Sommaire

  • Unit 7: Analysing the strategic position of a business
    • Chapter 1: Mission, corporate objectives and strategy
    • Chapter 2: Analysing the existing internal position of a business to assess strengths and weaknesses: financial ratio analysis
    • Chapter 3: Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance
    • Chapter 4: Analysing the external environment to assess opportunities and threats: political and legal change
    • Chapter 5: Analysing the external environment to assess opportunities and threats: economic change
    • Chapter 6: Analysing the external environment to assess opportunities and threats: social and technological
    • Chapter 7: Analysing the external environment to assess opportunities and threats: the competitive environment
    • Chapter 8: Analysing the strategic options: investment appraisal
  • Unit 8: Choosing strategic direction
    • Chapter 9: Strategic direction: which markets to compete in and what products to offer
    • Chapter 10: Strategic positioning: choosing how to compete
  • Unit 9: Strategic methods: how to pursue strategies
    • Chapter 11: Assessing a change in scale
    • Chapter 12: Assessing innovation
    • Chapter 13: Assessing internationalisation
    • Chapter 14: Assessing greater use of digital technology
  • Unit 10: Managing strategic change
    • Chapter 15: Managing change
    • Chapter 16: Managing organisational culture
    • Chapter 17: Managing strategic implementation
    • Chapter 18: Problems with strategy and why strategies fail

Informations supplémentaires

GOR008031993
9781471835780
1471835782
AQA Business for A Level 2 Malcolm Surridge
Malcolm Surridge
Occasion - Très bon état
Broché
Hodder Education
20150925
296
N/A
La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Il s'agit d'un livre d'occasion - par conséquent, il a été lu par quelqu'un d'autre et il présente des signes d'usure et d'utilisation antérieure. Dans l'ensemble, nous nous attendons à ce qu'il soit en très bon état, mais si vous n'êtes pas entièrement satisfait, veuillez prendre contact avec nous.