Malheureusement, nous ne proposons pas encore de résumé pour cet article

Understanding the marketing process; the marketing planning process 1 -the main steps; the marketing planning process 2 - removing the myths; completing the marketing audit 1 - the customer and market audit; completing the marketing audit 2 - the product audit; setting marketing objectives and strategies; the communication plan 1 - the advertising and sales promotion plans; the communication plan 2 - the sales plan; pricing plan; the distribution and customer service plan; marketing information, forecasting and organizing for marketing planning; implementation issues in marketing planning; a step-by-step marketing planning system.