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Marketing Your Law Firm Lucy Adam

Marketing Your Law Firm par Lucy Adam

Marketing Your Law Firm Lucy Adam


€26.00
État - Très bon état
Disponible en seulement 1 exemplaire(s)

Résumé

Marketing Your Law Firm provides a step-by-step guide to developing and implementing a marketing plan for your firm. It is logically structured into three main parts: marketing planning; market and client research; and promotion.

Marketing Your Law Firm Résumé

Marketing Your Law Firm: A Solicitors Manual Lucy Adam

Marketing Your Law Firm provides a step-by-step guide to developing and implementing a marketing plan for your firm. It is logically structured into three main parts: marketing planning; market and client research; and promotion. The free disk that accompanies this title should help you to develop your own marketing plan, suited to the specific needs of your firm.

Marketing Your Law Firm Avis

This is a very useful and practical workbook. The CD has all the forms on it so you don't have to spend a lot of time creating your own forms. I recommend it to you. Managing For Success

À propos de Lucy Adam

Lucy Adam has over 10 years marketing experience. She gained a law degree in 1994 and has since set up her own marketing consultancy, Buzz, in London.

Sommaire

List of exercises, Introduction, Part 1 Marketing Planning, 1. The profile of your firm, 2. Analysing your clients, 3. Analysing your operating environment, 4. Analysing your competitors, 5. Setting objectives and creating an action plan, 6. Example marketing report, Part 2 Market and Client Research, 7. Approaching a research project, 8. Example questionnaire, Part 3 Promotion, 9. Using and evaluating promotional methods, 10. The promotional tools

Informations supplémentaires

GOR001636940
9781853287459
1853287458
Marketing Your Law Firm: A Solicitors Manual Lucy Adam
Occasion - Très bon état
Relié
The Law Society
20011201
352
N/A
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