Name: The McGraw-Hill 36-Hour Course: Online Marketing par Lorrie Thomas
SKU: 9780071743860
Availability: OutOfStock

The McGraw-Hill 36-Hour Course: Online Marketing Résumé

The McGraw-Hill 36-Hour Course: Online Marketing Lorrie Thomas

A crash course on the most dynamic marketing platform today!

Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.

The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:

Content marketing and blogging
Social media marketing
Web analytics
Search Engine Optimization (SEO )
E-mail marketing
Online Public Relations
Earn a Certificate of Achievement Through A Free OnlineExamination!

The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You're already on your way to Web marketing mastery!

À propos de Lorrie Thomas

Lorrie Thomas, M.A., is a marketing strategist, educator, writer, trainer, and speaker. She is the CEO of Web Marketing Therapy (www.webmarketingtherapy.com), a marketing agency that offers strategic advisory services, online marketing training, and marketing management.

Sommaire

Chapter 1. Building a Web Marketing Foundation; Chapter 2. Planning the Web Site; Chapter 3. Building a Web Site; Chapter 4. Content Marketing; Chapter 5. Blogging; Chapter 6. Social Media Marketing; Chapter 7. Web Analytics; Chapter 8. Search Engine Optimization; Chapter 9. Online Advertising/Search Engine Marketing; Chapter 10. Email Marketing; Chapter 11. Online Public Relations; Chapter 12. Managing Multi-Tasking Web Marketing

Informations supplémentaires

Sku

GOR005909112

ISBN 13

9780071743860

ISBN 10

0071743863

Titre

The McGraw-Hill 36-Hour Course: Online Marketing Lorrie Thomas

Auteur

Lorrie Thomas

Série

McGraw-Hill 36-Hour Courses

État

Occasion - Très bon état

Relié

Broché

Éditeur

McGraw-Hill Education - Europe

Année de publication

2011-01-18

Nombre de pages

272

Prix

N/A

Note de couverture

La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.

Note

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