Uncommon Sense, Common Nonsense Jules Goddard

Name: Uncommon Sense, Common Nonsense par Jules Goddard
SKU: 9781846686023
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Uncommon Sense, Common Nonsense Jules Goddard

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Résumé

Suitable for those who want to succeed and stand out from the herd, this book is for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.

Uncommon Sense, Common Nonsense Résumé

Uncommon Sense, Common Nonsense: Why some organisations consistently outperform others Jules Goddard

This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.

Uncommon Sense, Common Nonsense Avis

Provocative, insightful, innovative and contrarian - with truths on every page -- Professor Lynda Gratton, London Business School
This ground-breaking book s a joy to read -- Tom Robertson, Dean, The Wharton School, University of Pennsylvania
Investing in new ideas is more fruitful than investing in market research. Goddard and Eccles understand this, pinpointing that an openness to making mistakes is often a better route to success than the goal of making money -- Sir James Dyson

À propos de Jules Goddard

Jules Goddard is a Fellow of the Centre for Management Development at London Business School, where he has taught competitive strategy and creative marketing for 30 years. He is also a Research Associate of the Management Lab at London Business School and was previously Gresham Professor of Commerce and Mercers Memorial Professor at City University. In his career he has worked for leading advertising firms in New York and London Tony Eccles is Visiting Professor of Strategic Management at Cass Business School, City University, having previously been Professor of Strategic Management at London Business School, In his career he has consulted with many international organisations, been a television presenter and award winning copywriter. He is the author of Under New Management and Succeeding with Change.

Informations supplémentaires

Sku

GOR006511494

ISBN 13

9781846686023

ISBN 10

1846686024

Titre

Uncommon Sense, Common Nonsense: Why some organisations consistently outperform others Jules Goddard

Auteur

Jules Goddard

État

Occasion - Très bon état

Relié

Broché

Éditeur

Profile Books Ltd

Année de publication

2013-05-23

Nombre de pages

256

Prix

N/A

Note de couverture

La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.

Note

Il s'agit d'un livre d'occasion - par conséquent, il a été lu par quelqu'un d'autre et il présente des signes d'usure et d'utilisation antérieure. Dans l'ensemble, nous nous attendons à ce qu'il soit en très bon état, mais si vous n'êtes pas entièrement satisfait, veuillez prendre contact avec nous.