Mon compte
Se connecter Inscription
Tous
Panier
En Vedette
Livres de fiction
Livres de non-fiction
Livres pour enfants
Livres rares
Musique
DVD et Blu-Ray
Video Games
Catégorie
Listes de favoris
Panier
Tous
Livraison gratuite
Trustpilot
Nous sommes Neutres au Carbone

Key Concepts in Marketing Jonathan Sutherland

Key Concepts in Marketing par Jonathan Sutherland

Key Concepts in Marketing Jonathan Sutherland

€7,70
État - Très bon état
Disponible en seulement 1 exemplaire(s)
Très bon état

Résumé

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.

Key Concepts in Marketing Résumé

Key Concepts in Marketing Jonathan Sutherland

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.

Key Concepts in Marketing Avis

'This is an excellent, stimulating book that is likely to be useful to, and capture the interest of, most marketing students and lecturers. The subject matter is more comprehensive than any other 'foundations' or 'principles' books that I am familiar with. For a marketing textbook, the alphabetical layout is unusual, but this makes it particularly valuable as a revision aid for students and as a reference resource for both lecturers and students.' - Charles Dennis, Brunel University

À propos de Jonathan Sutherland

JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.

Sommaire

Contains over 600 Major Concepts, Terms, Theories and Theorists, Arranged Alphabetically.

Informations supplémentaires

GOR001373964
9781403915276
140391527X
Key Concepts in Marketing Jonathan Sutherland
Jonathan Sutherland
Key Concepts
Occasion - Très bon état
Broché
Bloomsbury Publishing PLC
2004-02-27
310
N/A
La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Il s'agit d'un livre d'occasion - par conséquent, il a été lu par quelqu'un d'autre et il présente des signes d'usure et d'utilisation antérieure. Dans l'ensemble, nous nous attendons à ce qu'il soit en très bon état, mais si vous n'êtes pas entièrement satisfait, veuillez prendre contact avec nous.