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Beyond Disruption Jean-Marie Dru

Beyond Disruption par Jean-Marie Dru

Beyond Disruption Jean-Marie Dru

6,70 €
État - Très bon état
Disponible en seulement 4 exemplaire(s)
Très bon état

Résumé

A sequel to "Disruption", this book shows the various applications of the concept as it affects vision, strategy, creativity and media marketing. It describes disruption as a universal language of change that allows advertisers from around the world to form a common strategy.

Beyond Disruption Résumé

Beyond Disruption: Changing the Rules in the Marketplace Jean-Marie Dru

The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.

Beyond Disruption Avis

"...this excellent book..." (Electronic Commerce Guide, 13 July 2002) Named the Must Read Marketing book (Campaign, 27 September 2002) "...book of the week..." (The Sunday Times, 13 October 2002) the book is a whirlwind ride packed full of ideas and genuine insights (Marketing, 9 January 2003) "...Marketing Mix: Book of the week...the book is a whirlwind ride packed full of ideas and genuine insights..." (Marketing (WWW), 11 February 2003)

À propos de Jean-Marie Dru

JEAN MARIE DRU is President and CEO of TBWA , a worldwide organization that is among the top ten U.S. based agency networks, with annual consolidated billings of $8.6 billion. The network has 217 offices in 69 countries and 8,400 employees worldwide. Main global clients of TBWA include Absolut, Adidas, Apple, Beiersdorf, Bic, Nissan, and Sony PlayStation, as well as Energizer and Kmart in the USA and Henkel, McDonald's, and Michelin in Europe. Prior to his role with TBWA , Dru was co founder and chairman of the BDDP Group, which merged with TBWA in 1998. Prior to founding BDDP, Dru was executive creative director at Saatchi & Saatchi and CEO of Young & Rubicam in Paris.

Sommaire

Introduction (J. Dru). Seven Disruption Stories. DISRUPTION CONTEXT. America, the Disruptive Brand (C. Scott and T. Carroll). Disruptive Organizations (A. Charbonneau). Disrupting Marketing Conventions (D. Hackworthy and I. Leslie). DISRUPTION AT WORK. First Impressions (N. Dawson). State of the Art (J. Hunt and M. Jamieson). Workshops (J. Hunt and M. Johnson). Tools (F. Clancy). DISRUPTION SCOPE. Disruption across Disciplines (G. Hilton and A. Maclean). Street Level Disruptions (Anna, Johan, Claes, Albin and Friends). Tactile Disruptions (L. Gavin). Disruption On line (H. Albrecht, et al.). Disruption, Interruption, Permission (L. Coots). Disruptive Media Planning (M. Karo). Disruption in Political Advertising (T. Beattie and R. Alexander). Disruption in Emerging Markets (G. Heron and S. Mahapatra). The Luxury of Disruption (A. Stagliano). DISRUPTION TOMORROW. Insights (R. Monturo). Connections (N. McLean). A New Business Model (R. Birge and D. O Malley). Conclusion (J. Dru). Index.

Informations supplémentaires

GOR001528949
9780471218999
0471218995
Beyond Disruption: Changing the Rules in the Marketplace Jean-Marie Dru
Jean-Marie Dru
Occasion - Très bon état
Relié
John Wiley and Sons Ltd
2002-05-16
304
N/A
La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
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