Name: International Marketing Strategy par Isobel Doole
SKU: 9781408044070
Price: 18.00 EUR
Availability: OutOfStock

International Marketing Strategy Résumé

International Marketing Strategy Isobel Doole

"International Marketing Strategy" has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.

International Marketing Strategy Avis

TABLE OF CONTENTS PART 1 ANALYSIS 1 An introduction to international marketing 2 The international trading environment 3 Social and cultural considerations in international marketing 4 International marketing research and opportunity analysis Part 1 Integrative Learning Activity PART 2 STRATEGY DEVELOPMENT 5 International niche marketing strategies for small and medium-sized enterprises (SMEs) 6 Global strategies 7 Market entry strategies 8 International product and service management Part 2 Integrative Learning Activity PART 3 IMPLEMENTATION 9 International communications 10 The management of international distribution and logistics 11 Pricing for international markets 12 International marketing implementation through enabling technologies Part 3 Integrative Learning Activity

Sommaire

TABLE OF CONTENTS PART 1 ANALYSIS 1 An introduction to international marketing 2 The international trading environment 3 Social and cultural considerations in international marketing 4 International marketing research and opportunity analysis Part 1 Integrative Learning Activity PART 2 STRATEGY DEVELOPMENT 5 International niche marketing strategies for small and medium-sized enterprises (SMEs) 6 Global strategies 7 Market entry strategies 8 International product and service management Part 2 Integrative Learning Activity PART 3 IMPLEMENTATION 9 International communications 10 The management of international distribution and logistics 11 Pricing for international markets 12 International marketing implementation through enabling technologies Part 3 Integrative Learning Activity

Informations supplémentaires

Sku

GOR004946686

ISBN 13

9781408044070

ISBN 10

1408044072

Titre

International Marketing Strategy Isobel Doole

Auteur

Isobel Doole

État

Occasion - Très bon état

Relié

Broché

Éditeur

Cengage Learning EMEA

Année de publication

2012-01-13

Nombre de pages

250

Prix

N/A

Note de couverture

La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.

Note

Il s'agit d'un livre d'occasion - par conséquent, il a été lu par quelqu'un d'autre et il présente des signes d'usure et d'utilisation antérieure. Dans l'ensemble, nous nous attendons à ce qu'il soit en très bon état, mais si vous n'êtes pas entièrement satisfait, veuillez prendre contact avec nous.