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McQuail's Mass Communication Theory Denis McQuail, MA, PhD, DipPSA,

McQuail's Mass Communication Theory par Denis McQuail, MA, PhD, DipPSA,

McQuail's Mass Communication Theory Denis McQuail, MA, PhD, DipPSA,

€8.40
État - Très bon état
Disponible en seulement 4 exemplaire(s)
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Résumé

Rewritten to take account of recent theory and research particularly as it relates to new media, globalisation, and topics in respect of cultural production, such as advertising, marketing, fashion and merchandising.

McQuail's Mass Communication Theory Résumé

McQuail's Mass Communication Theory Denis McQuail, MA, PhD, DipPSA,

OVER 80,000 COPIES SOLD!

The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.

Thoroughly up-to-date, this new edition includes:

- a glossary of nearly a hundred key terms in media and communication

- additional pedagogical features, such as break out boxes and end of chapter summaries

- more contemporary media examples

The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing). In this way, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.

McQuail's Mass Communication Theory Avis

'McQuail, as always, offers a clear, concise and - above all - highly accessible introduction to and overview of the sprawling field of communication research and theory' - Anders Hansen, University of Leicester

'One of the most important texts on mass media at present' - A McDowell, Bell College of Technology

'It covers almost everything in mass communication and can be used long after the course as a reference book' - Piet Bakker, University of Amsterdam

À propos de Denis McQuail, MA, PhD, DipPSA,

Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail's Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.

Sommaire

PART ONE: PRELIMINARIES Introduction to the Book The Rise of Mass Media PART TWO: THEORIES Concepts and Models for Mass Communication Theory of Media and Theory of Society Mass Communication and Culture New Media - New Theory? Normative Theory of Media and Society PART THREE: STRUCTURES Media Structure and Performance Principles and Accountability Media Economics and Governance Global Mass Communication PART FOUR: ORGANIZATIONS The Media Organization Pressures and Demands The Production of Media Culture PART FIVE: CONTENT Media Content Issues, Concepts and Methods of Analysis Media Genres and Texts PART SIX: AUDIENCES Audience Theory and Research Traditions Audience Formation and Experience PART SEVEN: EFFECTS Processes and Models of Media Effects Socio-Cultural Effects News, Public Opinion and Political Communication Epilogue The Future of Mass Communication

Informations supplémentaires

GOR001778551
9781412903721
1412903726
McQuail's Mass Communication Theory Denis McQuail, MA, PhD, DipPSA,
Denis McQuail, MA, PhD, DipPSA,
Occasion - Très bon état
Broché
SAGE Publications Inc
2005-03-22
624
N/A
La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
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