I'd Like the World to Buy a Coke David Greising

Name: I'd Like the World to Buy a Coke par David Greising
SKU: 9780471345947
Price: 18.00 EUR
Availability: InStock

I'd Like the World to Buy a Coke David Greising

18,00 €

État - Très bon état

Disponible en seulement 4 exemplaire(s)

Très bon état

Résumé

Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it. The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history.

I'd Like the World to Buy a Coke Résumé

I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta David Greising

Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.

I'd Like the World to Buy a Coke Avis

"Roberto C. Goizueta left a legacy that extends far beyond Coca-Cola. He's the man who showed that a company could expand by narrowing its focus to soft drink sales and that a brand name could become a marketing juggernaut"-The Wall Street Journal (October 20, 1997)

Sommaire

Cuba, Castro, and Coke. Flight to the Top. "The Spanish Inquisition." A Break from the Past: Diet Coke and Columbia Pictures. "Give Me Back My Coke!". Changing the Script: The Bottler Spinoff and Escape from Hollywood. Coca-Colonization. "Always" a Great Shootout. The Big Brand Machine. The Games Roberto Played. "It's Coca-Cola Heaven". Epilogue: The Song at Church. Notes. Index.

Informations supplémentaires

Sku

GOR002797192

ISBN 13

9780471345947

ISBN 10

0471345946

Titre

I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta David Greising

Auteur

David Greising

État

Occasion - Très bon état

Relié

Broché

Éditeur

John Wiley and Sons Ltd

Année de publication

1999-06-08

Nombre de pages

334

Prix

N/A

Note de couverture

La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.

Note

Il s'agit d'un livre d'occasion - par conséquent, il a été lu par quelqu'un d'autre et il présente des signes d'usure et d'utilisation antérieure. Dans l'ensemble, nous nous attendons à ce qu'il soit en très bon état, mais si vous n'êtes pas entièrement satisfait, veuillez prendre contact avec nous.