This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts and demonstrates the breadth and sophistication of the public relations function, both in public and private sector organizations.
Contains a variety of in-depth, international case-studies covering real-world organizational settings
Online resources, including discussion questions, interviews with case authors, and assignments for instructor use, help bring the discussion to life
A combination of theory and practice makes this an ideal resource for students, academics, and public relations and communications professionals
Danny Moss, PhD, is Professor of Corporate & Public Affairs at the University of Chester Business School and Co-Director of the International Centre for Corporate & Public Affairs Research. He has played a leading role in establishing Master's level education in public relations in the UK at the University of Stirling and then at Manchester Metropolitan University and the University of Chester. He was one of the co-founders of the Bled PR Research Symposium and co-founder and co-editor of the Journal of Public Affairs, and has authored and edited many books, journal articles and conference papers including Public Relations: A Managerial Perspective; Public Relations Cases: An International Perspective and Perspectives on Public Relations Research.
Barbara DeSanto, EdD, APR, Fellow PRSA, is emeritus director of graduate studies and research at Kansas State University. She played a leading role in Master's education at several universities, and established the online Master's degree at Kansas State University. She also developed and lead study abroad programs to Europe, Central America and Australia. Along with journal articles and conference presentations, she has co-authored Public Relations: A Managerial Perspective; Public Relations Cases: An International Perspective and the Public Relations Society of America (PRSA) Learning to Teach.
1. Chester Zoo: Save our Zoo Campaign [UK] (Will Condliffe & Julie Platt) 2. Moms Demand Action: using public relations to combat gun violence [USA] (Barbara DeSanto) 3. Crowd-sourcing potential: Developing the right formula for the prevention and intervention strategy against drug abuse in Malaysia [Indonesia] (Jamilah Amad) 4. A Perfect Storm: The challenge of public relations in the health and social care sector [UK] (Peter Osborne) 5. The Comeback Nino: Puerto Rico's Tourism Industry on the Re-bound, Post-Maria [ Puerto Rico](Meta G. Carstarphen) 6. Farm Town Strong: Overcoming the Rural Opioid Epidemic [USA] (Ray Atkinson & Barbara DeSanto) 7. Who's Listening? the importance of internal communication [UK] (Kevin Ruck, Howard Krais and Mike Pounsford) 8. Marketing the Rainbow: the challenges of minority marketing and supporting or subsequent PR initiatives [US/ Global] (Alfred Verhoeven) 9. The Volkswagen Dieselgate crisis: Challenging assumptions about reputation recovery in a major crisis USA /Global] (Matt Tidwell) 10. Iceland foods Rang Tan and the palm oil alarm call UK /International] (Hil Berg) 11. The M.O.M. Squad: PR Transforms Diverse Micro-Influencers Into the World's First Team of Pregnant Comic Book Superheroes [USA] (Adam Richie) 12. Let's grab a coffee: a return to Public Relations basics [Portugal] (Ana Raposo & Mafalda Eiro-Gomes) 13. Initiative Angels [Columbia] (Karem Contreras & Miguel Angel Herrera)