Learn from the pros! Illustrated throughout with full-color images of top sites - including those of Starbucks, Purina, the Getty Center, Salon Magazine, and Carnegie Hall - this hands-on guide is your blueprint for successful Web architecture. Each chapter explores a different secret, from building a hierarchy and mapping links to developing vivid themes and planning for expansion. Drawing on interviews with top Web architects, author Clay Andres shows you how to construct easy-to-navigate, aesthetically pleasing sites that elegantly project your identity while solving real-world business challenges.