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Advertising and a Democratic Press C. Edwin Baker

Advertising and a Democratic Press par C. Edwin Baker

Advertising and a Democratic Press C. Edwin Baker

€261.00
État - Très bon état
Disponible en seulement 1 exemplaire(s)
Très bon état

Résumé

This text argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favour the interests of advertisers over readers.

Advertising and a Democratic Press Résumé

Advertising and a Democratic Press C. Edwin Baker

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.

Advertising and a Democratic Press Avis

Advertising and a Democratic Press is an essential book for anyone interested in the structural impact of advertising on American newspapers in particular and the American media in general. Financial Times Newspapers, Baker insists, operate mainly as businesses, secondarily as businesses, and occasionally--when they're sounding patriotic and devoted to the public interest--as businesses... The main problem ... is that advertising now accounts for some 65 percent of the average daily newspaper's revenue. In such a fix, he believes, advertisers replace readers and editors in determining editorial content. -- Carlin Romano The Philadelphia Inquirer Baker's central concern is the impact of the media's financial dependence on advertising on the substance and distribution of their nonadvertising content... The real contribution of Baker's work is ... the use of economic analyses to show how an apparent benefit of advertising-the subsidizing of the cost of information to the public-can lead, ironically, to a less free and democratic press. American Political Science Review

Sommaire

Preface Ch. I Advertising: Financial Support and Structural Subversion of a Democratic Press Ch. II Advertising and the Content of a Democratic Press Ch. III Economic Analysis of Advertising's Effect on the Media Ch. IV Policy Proposals Ch. V The Constitutionality of Taxation or Regulation of Advertising Mathematical Appendix Notes Index

Informations supplémentaires

GOR005189897
9780691021164
0691021163
Advertising and a Democratic Press C. Edwin Baker
C. Edwin Baker
Princeton Legacy Library
Occasion - Très bon état
Broché
Princeton University Press
1995-07-23
214
N/A
La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Il s'agit d'un livre d'occasion - par conséquent, il a été lu par quelqu'un d'autre et il présente des signes d'usure et d'utilisation antérieure. Dans l'ensemble, nous nous attendons à ce qu'il soit en très bon état, mais si vous n'êtes pas entièrement satisfait, veuillez prendre contact avec nous.