The NIV Popular Cross Reference Edition has been designed by a typographer, who made a detailed study of personal sized reference Bibles published over the last 300 years before establishing the specification for our new Bible setting. Bible readers prefer a typeface which is clear and bold. This tends to make it easier to read longer passages without eye strain. The typeface chosen for the Popular Cross Reference Bible is modern, but is based on the traditional Bible typefaces of the past and is extremely clear. The design of every element on the page has been carefully carried out to ensure that the result is pleasing to look at, as well as being practical. The durable cased binding provides the most economical way to purchase this attractive new Bible.