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The Language of Advertising Angela Goddard (Formerly at York St. John University, UK)

The Language of Advertising par Angela Goddard (Formerly at York St. John University, UK)

The Language of Advertising Angela Goddard (Formerly at York St. John University, UK)


€7,00
État - Comme neuf
Disponible en seulement 1 exemplaire(s)
SérieIntertext

Résumé

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

The Language of Advertising Résumé

The Language of Advertising: Written Texts Angela Goddard (Formerly at York St. John University, UK)

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person's Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen 'on the move'
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.

The Language of Advertising Avis

'A very useful selection of example texts. Provok[es] the student to pursue the social and cultural through attention to language' - Language and Literature 'The second edition of The Language of Advertising is a really useful update of a good text. The author presents interesting material in a very clear, lively, and concise manner, and includes a range of engaging exercises.' - Anne Cronin, Lancaster University

À propos de Angela Goddard (Formerly at York St. John University, UK)

Angela Goddard is Senior Lecturer in Language at the Centre for Human Communication, Manchester Metropolitan University and is a Chair of English Language for AS/A Level.

Informations supplémentaires

GOR010519826
9780415278034
0415278031
The Language of Advertising: Written Texts Angela Goddard (Formerly at York St. John University, UK)
Occasion - Comme neuf
Broché
Taylor & Francis Ltd
2002-04-11
144
N/A
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