It is not necessary to be gorgeous, especially gifted or a genius to be personally magnetic, this book claims anyone can do it with the right guidance. It aims to guide the reader to enhancing charismatic qualities to attract attention and influence others in positive and ethical ways in order to be more successful in life. It describes nine specific actions, attitudes and methods for developing personal magnetism and contains a variety of case histories, self-quizzes, checklists and sample dialogues that have paved the way to personal magnetism.