Personnel professionalism requires directors and managers to keep fully abreast of current business strategy; this series aims to provide the tools for them to make a full contribution to organisational success. First published in 1989, this book draws on wide-ranging research and the experiences of companies like Abbey National, BP Chemicals and Rank Xerox to reveal how culture change can help drive through significant improvements in performance, efficiency and profitability. Strategic thinking is vital, but the core personnel skills - appraisal, communication, renumeration and training - also play a key role. This edition explains just why culture remains crucial and includes up-to-date case studies from The Royal Mail, McVitie's, Exxon UK and James Cropper plc.