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Everest, Inc. Will Cockrell

Everest, Inc. By Will Cockrell

Everest, Inc. by Will Cockrell

Reviews:
$25.99
Condition - Very Good
Out of stock
Very Good

Summary

The vivid and authoritative story of the Western and Sherpa adventurers who invented and refined one of the least likely industries on earth: guided climbing on Mount Everest.

Everest, Inc. Summary

Everest, Inc.: The Renegades and Rogues Who Built an Industry at the Top of the World by Will Cockrell

Featuring original interviews with mountain guides and climbersincluding Jimmy Chin and Conrad Ankerthis vivid and authoritative adventure history chronicles one of the least likely industries on Earth: guided climbing on Mount Everest.

Anyone who has read Jon Krakauers Into Thin Air or has seen a recent photo of climbers standing in line to get to the top of Everest may think they have the mountain pretty well figured out. Its an extreme landscape where bad weather and incredible altitude can occasionally kill, but more so an overcrowded, trashed-out recreation destination where rich clients pad their egosand social media feedswhile exploiting local Sherpas.

Theres some truth to these cliches, but theyre a sliver of the story. Unlike any book to date, Everest, Inc. gets to the heart of the mountain through the definitive story of its greatest invention: the Himalayan guiding industry. It all began in the 1980s with a few boot-strapping entrepreneurs who paired raw courage and naked ambition with a new style of expedition planning. Many of them are still living and climbing today, and as a result of their astonishing success, ninety percent of the people now on Everest are clients or employees of guided expeditions.

Studded with quotes from original interviews with more than a hundred western and Sherpa climbers, clients, writers, filmmakers, and even a Hollywood actor, Everest, Inc. foregrounds the voices of the people who have made the mountain what it is today. And while there is plenty of high-altitude drama in unpacking the last forty years of Everest tragedy and triumph, it ultimately transcends stereotypes and tells the uplifting counternarrative of the army of journeymen and women who have made peoples dreams come true, and of the Nepalis who are pushing the industry into the future.

Everest, Inc. Reviews

There are more worlds at the top of the world than most of us know. The Everest guiding industry has a strange, gnarled history and Will Cockrell has turned it into a fair-minded, engrossing tale. Its a book full of unforgettable characters in a spectacular setting that's both physically and morally treacherous.
William Finnegan, staff writer at theNew Yorker and Pulitzer Prize-winning author of Barbarian Days: A Surfing Life

One of the virtues ofEverest, Inc.is that it sneaks up on you and becomes a history of the whole damn thing Cockrell has done a masterful job of putting the now-sprawling industry into an understandable and vastly entertaining context . . . Improbably, its a story with narrative drive, as Cockrell makes it clear how one thing led to another. It succeeds precisely because hes a real journalist and storyteller, rather than just another antagonist with scores to settle.
Outside Magazine review by legendary climber and guide Dave Hahn

A fascinating new book.
The Economist

Cockrell chronicles the simultaneous democratization and commercialization of high adventure in his deeply researched debut account of the guided climbing industry on Mt. Everest . . . a sure-footed, and at times riveting, history of Everest. Fans of mountaineering adventures will want to add this to their shelf.
Publishers Weekly

Will Cockrells Everest, Inc. is a fast-moving, nuanced account of the peak's transformation from the ultimate mountaineering challenge into a booming business opportunity. Beginning with Edmund Hillary and Tenzing Norgay's historic conquest in 1953, Cockrell recounts how a colorful cast of moguls, entrepreneurial guides, and Sherpa visionaries expanded access to the summit and raked in big bucks in the process. His book is both a cautionary tale of the dangers of overexposure and a celebration of what remains the greatest terrestrial adventure of them all.
Joshua Hammer, New York Times bestselling author of The Bad-Ass Librarians of Timbuktu and The Falcon Thief

In this enlightening book, Cockrell, an adventure writer forOutside,Mens Journal, and other publications, expertly traces the industry behind the majesty An astute history and powerful cautionary tale.
Kirkus(starred review)

It isn't only the mountain climbers finding their purpose at the top of the world's highest peak. In this fascinating look at the big, big business of guides on Mount Everest, Will Cockrell uncovers how a group of entrepreneurial adventurers began guiding well-heeled clients up the mountain to become an integral part of the big-money adventure economy and help change the way we see mountain climbing, and the mountains themselves.
Town & Country, 12 Best Books to Read This April

Everest, Inc. tells the story of how those impossible and deadly heights have now been summitted, according to one recent count, 11,966 times by 6,664 people . . . [it also tells] a much more recent part of the Everest story that is important and powerful: the gradual awakening of Sherpas themselves to their role and skills and long exploitation on the mountain. In a history inextricably woven with colonialism and empire, Everest has finally become a largely Nepalese business.
The Washington Post

Cockrell talked with guides, Sherpas, amateur climbers and Hollywood types to craft this compelling look at how the industry of climbing the worlds tallest peak came to be. But despite the tragedies and over-commercialization of the mountain in recent decades, Cockrells tall tale is ultimately an uplifting one.
New York Post

Its high time our collective consciousness got an update on what it really means to climb Everest. In the deeply researched and cinematic Everest, Inc., Cockrell has mapped a new route expertly. Whether you want to climb the world's tallest mountain or laugh at those masochistic and wealthy enough to try, this is a page-turner."
Diana Helmuth, author of How to Suffer Outside and The Witching Year

Although Mount Everest perpetually makes headlines, there have been precious few attempts to objectively chronicle its tumultuous recent history. With deft storytelling and in-depth research, Will Cockrell fills that void, providing a kaleidoscopic view that honors many different perspectivesmost important, that of the local Sherpa guides who call the Himalayas home. Whether you are thinking about taking a crack at the worlds highest peak, or are simply an armchair mountaineer trying to make sense of the complex dynamics driving the modern Everest industry, Everest, Inc. should be required reading.
Freddie Wilkinson, professional climber, documentary filmmaker, and author of One Mountain Thousand Summits

With exhaustive reporting, eloquent prose, and spine-tingling pacing, Everest, Inc. deserves a spot alongside the great mountaineering narratives of the last decades. But it's also refreshingly different than any alpine tale before it. Unpacking the mountain's mystery like a detective on a crime scene, Cockrell shows that the story of Everest's industrial complex is every bit as grippingif not more sothan the challenge of ascent. This book had me glued from the first chapter and gathered momentum like an avalanche.
Jaimal Yogis, author of The Fear Project and Saltwater Buddha

Summiting Mount Everest has gone from a feat of almost superhuman achievement to something more mundanea thing rich people do to say theyve done it . . . [and] the transformation in scaling Everest has been brought about by the Himalayan guiding industry. Cockrell, whos covered mountaineering throughout his career as a magazine writer and editor, tells the somewhat unknown story of these entrepreneurs, whose ingenuity, acumen and very hard work have created a boom industry.
Bloomberg

The book captures the personalities of the early pioneering guides, the triumphs and tragedies that unfolded as the industry grew, and the differing viewpoints on how the business of guiding on Everest has and should evolve. Cockrell draws on interviews with all the leading characters of the Everest guiding industry, from Conrad Anker to the late David Breashears, and climbing icons such as filmmaker Jimmy Chin and Patagonia-founder Yvonne Chouinard.
Boston Globe

Theres something both inspiring and off-putting about humanitys fascination with Mount Everest . . . Adventure writer Cockrell (Outside, Mens Journal) teases out both sides of the issue, clearly conveying how exceedingly difficult the climb can be while describing in great detail the exponential growth of the industry Cockrell has done readers a service in setting it all down.
Booklist

About Will Cockrell

Will Cockrellhas spent more than twentyyears as a senior editor, writer, and consultant for national magazines includingMens Journal,Outside,Mens Fitness, andGQ. His work has been awarded by the American Society of Magazine Editors and Professional Publishers Association UK. A former outdoor guide, Cockrell has covered Everest throughout his career, and has visited Everest base camp in Nepal. He lives with his family in Los Angeles, California. Find more at his website, WillCockrell.com.

Additional information

GOR013692185
9781982190453
1982190450
Everest, Inc.: The Renegades and Rogues Who Built an Industry at the Top of the World by Will Cockrell
Will Cockrell
Used - Very Good
Hardback
Simon & Schuster
2024-05-23
352
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Everest, Inc.