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Wob Privacy Policy

Privacy Policy v3.2

World of Books Ltd (we, us, etc.) is part of the World of Books Group. Our World of Books Ltd company registration number is 06437594, our registered office is at Mulberry House, Woods Way, Goring-By-Sea, West Sussex, BN12 4QY, United Kingdom.

This privacy policy explains how we may use any personal information that we collect from you when you use our 'online properties' (which can include this website, app, the Ziffit website and app, or any other online channel operated by us).

When you use our services, this policy will apply. Our services include using this website and/or downloading and using our app.

We are committed to protecting your privacy; we fully respect and appreciate the importance of data security and privacy online.

We act as the "controller" of any personal information which we collect about you through our website or otherwise, which means that we are responsible for complying with data protection law in relation to your personal information. If you have any questions about how we do this, you can contact us using the details provided at the end of this policy.

This Privacy Policy applies to all our customers, suppliers, prospects, business and charity contacts.


  1. What information do we collect about you?
  2. How will we use this information?
  3. Storage and safeguards
  4. Marketing
  5. Cookies and tracking
  6. Your Rights
  7. Links to other websites
  8. Changes to our privacy policy
  9. How to contact us

1. What information do we collect about you?

We collect information about you when you register with us or place an order for products or services. This includes your name, your email address, your postal address and your payment information (such as your banking details, or PayPal account details). We will also collect information which you send to us while using our website or our services.

We also collect general site usage data using cookies or tagging technology for the purposes of improving our website and offering our services to you.

We also ask for contact information from you during the checkout process, which allows us to fulfil your order.

We use cookies to identify you as a visitor to our website; this is explained in more detail below and in our Cookie Policy. We partner with marketing and analytics companies who may also provide data about you or your behaviour online. This is also explained in more detail below.

If you do not provide certain personal information, you may not be able to create an account or use our services.

2. How will we use this information?

We only use your personal information to improve our website and other products / services, and to offer our services to you. Below we also set out the lawful bases that we rely on for our processing activities.

We collect information about you to allow us to process your order and to manage your account and rely on the lawful basis of performance of contract to do so.

We may also collect information to assist with customer service enquiries and rely on the lawful bases of either performance of contract or our legitimate business interests to do.

We also use information collected about you to personalise your repeat visits to this website and rely on the lawful bases of either consent or legitimate business interests to do so.

We may also email you about other products and services which may be of interest to you and will rely on either our legitimate business interests or consent.

If you choose to make payment for your order via PayPal, GooglePay or ApplePay you will need to provide those third parties with certain information and the terms of their privacy policies will apply in respect of their processing of your personal information.

We may also need to share your information with other third parties who provide services to us, including Royal Mail and other couriers, or our technical service providers as part of our legitimate business interests. When we do this, we always ensure that we have appropriate technical and organisational measures in place.

We may also need to process your personal information in order to comply with our own legal and regulatory obligations, and in those cases that obligation will be our lawful basis for doing so.

Personal information we collect may be shared with third parties in order to profile our customer base, improve our targeting and improve our products and services. In particular, we use Trustpilot to help us understand what you liked about your user experience and what we can do to improve next time. We rely on the lawful basis of legitimate business interests to undertake these activities.

We may also need to share your personal data with a third party if that third party is considering investing in us or acquiring all or part of our business. If we do so, we will ensure that appropriate security measures are in place. Our lawful basis for this is our legitimate business interests in seeking investment and growing our business.

Our Use of Social Media

We work with Google, Bing and Facebook to bring you targeted advertising about our services and improve your experience on our website. To do this, we provide them with a list of email addresses and / or IP addresses and they confirm if they operate accounts with those email and / or IP addresses

If the platform does not have an account with a matching address, the contract terms under which they act as our processor for this purpose does not permit them to make any further use of the address we provided.

We rely on the lawful bases of consent in customising our social media and advertising communications in this way.

You can opt-out from any of our marketing activities at any time by notifying us at: [email protected].

Alternatively, if you have an account on any platform, you can set your preferences via your platform account.

3. Storage and safeguards

Under data protection legislation, we are legally required to inform you where your personal data is stored and how it is protected. As part of due diligence in our usage of third parties, we ensure they follow the highest standards of data protection and security.

This website is hosted with Google Cloud, who store data in England and Belgium under strict safeguards, more information about these practices can be found here. We also process business and charity contact information and Personal Data from third party suppliers in the US. Business and charity contact Personal Data is stored in Hubspot found here.

Under data protection law, we will only transfer your personal data to a country or international organisation outside the UK/EEA where:

  1. the UK government has decided the particular country or international organisation ensures an adequate level of protection of personal data (known as an 'adequacy decision');
  2. there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for data subjects; or
  3. a specific exception applies under data protection law

If you would like further information about data transferred outside the UK/EEA, please contact us.

Personal information is collected and used for the reasons set out above, and shall not be stored for longer than necessary for those purposes. Generally, we store your personal information for no longer than the time you have an account with us, plus an additional seven years. Where you do not sign up for an account or otherwise use our services, we only store your personal information for two years.

4. Marketing

We may send you information about products and services of ours or of other companies in the World of Books Ltd group which we believe may be of interest and will rely on either our legitimate business interests or consent to do so.

You may opt out from marketing communications at any time. You have a right at any time to stop us from contacting you for marketing purposes and you can always alter your marketing preferences in our Preference Centre.

We will not share your information for marketing purposes with any of our Group companies unless you tell us we can.

If you no longer wish to be contacted for marketing purposes, you can also email us at: [email protected].

5. Cookies and tracking

Cookies are text files placed on your computer to collect standard internet usage information and track visitor behaviour. This information is used to track visitor use of the website and provide reports on usage, such as for website analytics purposes.

We use cookies and/or similar technologies to analyse customer behaviour, administer the website, track users' movements, and to collect information about users which may be relevant to offering our products to you. This is done in order to personalise and enhance your experience with us.

To see further details, including on the use of third party cookies, and to learn how you can manage your cookie preferences, please refer to our Cookie Policy.

We rely on the lawful basis of consent to process your personal information using non-essential cookies or other similar technologies. We rely on the lawful basis of legitimate business interests for processing your personal information using essential cookies.

We may also utilise tracking technology on the web properties, for analytics, marketing or performance tracking. We use this to improve and enhance our communication with you or the products / services we offer. We use a tracking pixel provided by Bing and Google that tracks how you interact with our site. You may then receive targeted advertising on other websites or Google platforms. Where we do this we always seek your express consent.

We use Hotjar in order to better understand our users' needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users' experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don't like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users' behaviour and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. We will always seek your express consent to use this technology. For further details, please see the 'about Hotjar' section of Hotjar's support site.

Please see further details in our Cookie Policy on how you can manage your cookie preferences and how you can set your browser to not accept cookies. However, in this case please note that some of our site features may not function as a result.

6. Your Rights

Under European data protection law, you have the following rights:

  • Request access to your personal information (commonly known as a "data subject access request"). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it. You may also do this yourself through the My Account dashboard (if you are a registered customer).
  • Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
  • Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
  • Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.
  • Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
  • Request the transfer of your personal information to another party.

The above rights are not absolute, and in certain circumstances we may refuse to comply with your request to exercise them. In those cases we will inform you of our refusal and our reasons for it. In some circumstances, we may also charge you for our cost of complying with your rights, but only where permitted to do so by law (and where we have given you notice that we will do so).

If you have a complaint about the usage of your information, please email us at: [email protected].

Our website contains links to other websites, this privacy policy only applies to this web property, if you navigate away to other websites this policy is no longer applicable.

8. Changes to our privacy policy

From time to time, we may update our privacy policy in order to remain compliant with data protection legislation. We will do our best to notify our customers, but please refer to this periodically for the latest updates. You can always find the latest version of this policy on our website.

9. How to contact us

Watson: Our clever chat bot who will help you with anything you need (including sending messages to our team).

Mailing Address:

World of Books, Mulberry House, Woods Way, Goring-by-Sea, West Sussex, BN12 4QY United Kingdom

Telephone: 01903 507 544

Email: Email information here.