Privacy Policy | World of Books

1. What information do we collect about you?

We collect contact information about you when you register with us or initiate and/or complete a trade or transaction with us. The personal data we collect about you depends on the particular products and services we provide to you. We will collect and use the following personal data about you:

your name and contact information, including email address and telephone number

location data, if you choose to give this to us

your billing information, transaction information and some payment card information

your contact history, purchase history and saved items

information from accounts you link to us, eg Facebook

your responses to surveys, competitions and promotions

We also collect analytical information such as the time of your visit, pages visited, and time spent on each page of the webpages; referring site details; network location; products you viewed, browser type, operating system, IP address, and device information (“Analytical Information”).

We use cookies to identify you as a visitor to our websites; this is explained in more detail below.

We partner with marketing and analytics companies who may also provide Analytical Information about you or your behavior online. This is also explained in more detail below. If you do not provide this information, you may not be able to create an account or use our services.

2. How will we use this information?

We use your Contact Information to provide you our Services. We use your Payment Information to process payments as a feature of our Services. We may use Analytical Information and User Information to improve our websites and other products / services, and to offer our services to you.

We may also use your Contact Information and User Information to process your order, to manage your account and to email you about other products and services which may be of interest to you, and to assist with customer service enquiries.

We also use Analytical Information to personalize your repeat visits to our websites.

Who we share your information with

We routinely share personal data with:

our group companies;
third parties we use to help deliver our products and services to you, eg payment service providers, warehouses and delivery companies;
other third parties we use to help us run our business, eg marketing agencies or website hosts;
third parties approved by you, eg social media sites you choose to link your account to or third party payment providers;
our banks;

We only allow those organisations to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on them to ensure they can only use your personal data to provide services to us and to you.

We or the third parties mentioned above occasionally also share personal data with:

our and their external auditors, eg in relation to the audit of our or their accounts, in which case the recipient of the information will be bound by confidentiality obligations;
our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations;
law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations;
other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations.

Our Use of Social Media:

We work with social and business media platforms including Facebook to bring you targeted advertising about our services and improve your experience on our websites. To do this, we provide them with a list of email addresses and they confirm if they operate accounts with those email addresses. If the platform does not have an account with a matching email address, the contract terms under which they act as our processor for this purpose does not permit them to make any further use of the email address we provided. We believe we have a legitimate interest in customizing our social media communications in this way and that there is minimal impact on your privacy. If you have an account on any platform, you can set your preferences via your platform account to prevent this type of advertising.

3. Storage and safeguards

Personal data is transferred or stored either within the United States, the UK, or the European Economic Area (‘EEA’). Our websites is hosted with Google Cloud, who store data in the United States, UK, or EEA under strict safeguards, more information about these practices can be found here. Personal information is collected and used for the reasons set out above, and shall not be stored for longer than necessary for those purposes. Generally, we store your personal information for no longer than the time you have an account with us, plus an additional seven years. Where you do not sign-up for an account or otherwise use our services, we only store your personal information for two years.

4. Marketing

We may send you information about products and services of ours or of other companies within ‘World of Books Inc.’ which we believe may be of interest.

If you have consented to receive marketing communications, you may opt out at a later date.

If you no longer wish to be contacted for marketing purposes, please contact us or use the opt-out procedure in the respective email.

5. Cookies and tracking

Cookies are text files placed on your computer to collect standard internet usage information and track visitor behavior. This information is used to track visitor use of websites and provide reports on usage, such as for analytics purposes.

We may also utilize tracking technology on the web properties, for analytics, marketing or performance tracking. We use this to improve and enhance our communication with you or the products / services we offer. You can set your browser to not accept cookies or tracking and the websites linked below can give you simple instructions on how to do this. However, in this case some of our web property features may not function as a result.

If you require further information on the particular cookies that we use, please see our Cookie Notice.

6. Links to other websites

Our websites contains links to other websites, this privacy notice only applies to this web property, if you navigate away to other websites, the privacy of such other websites shall govern the collection and use of your information by such other websites.

7. Changes to our privacy notice

From time to time, we may update our privacy notice in order to remain compliant with data protection legislation. In the event we make material changes to our privacy notice, we will send you notice of such changes. You can always find the latest and then-current version of this notice on our websites.

8. Additional Information for Residents of California

This section of the privacy notice supplements the information otherwise contained in this Privacy Notice and applies solely to all visitors, users, and others who reside in the State of California. We adopt this section to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and any terms defined in the CCPA have the same meaning when used in this section.

World of Books Inc collects information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“Personal Information”). In particular, World of Books Inc has collected (or not collected, if indicated below) the following categories of personal information from its consumers in the past twelve (12) months:

Categories of Personal Information Collected We collect the personal information detailed in Section 1 above. This information includes the following categories of personal information as defined under California law:

Identifiers, including a real name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers
Personal Information described in California Section 1798.80(e)
Commercial Information
Internet or other electronic activity information
Geolocation data
Audio, electronic, visual, thermal, olfactory, or similar information
Inferences
Sensitive personal information, specifically: (a) log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account, and (b) precise geolocation information.

World of Books Group may disclose your Personal Information to a third party for a business purpose. When we disclose personal information for a business purpose, we require that the recipient both keep that Personal Information confidential and not use it for any purpose except performing the contract.

In the preceding twelve (12) months, World of Books Inc has disclosed the following categories of Personal Information for a business purpose:

Identifiers, including a real name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers
Personal Information described in California Section 1798.80(e)
Commercial Information

We share your Personal Information with third parties set out in the Who we share your information with section above.

World of Books Inc does not disclose, sell, share, or rent your personal information to third parties in exchange for money or compensation. However, California privacy laws define a “sale” as disclosing or making available personal information to a third party in exchange for monetary or other valuable consideration, and “sharing” broadly includes disclosing or making available personal information to a third party for purposes of cross-context behavioral advertising or with affiliates and business partners.

We share your personal information with third parties (such as social media platforms) for behavioural advertising or with other third-party partners in accordance with your privacy settings and/or consent.

Identifiers, including a real name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers
Commercial Information
Internet or other electronic activity information
Geolocation data
Inferences

We do not “sell” or “share” any personal information about individuals who we know are under the age of 16. We do not “sell” or “share” sensitive personal information.

Your Rights

To know what information we collect and request access (commonly known as a "data subject access request"). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it. You may also do this yourself through the My Account dashboard (if you are a registered customer).
To request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
To request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
To opt out of “sales” or “sharing” for cross-context behavioral advertising or targeted advertising. You may request to opt-out of our sale of your personal information and sharing of your personal information for cross context behavioral advertising or targeted advertising.
To not be discriminated against. You have the right not to be subject to discriminatory treatment for exercising your rights.

The above rights are not absolute, and in certain circumstances we may refuse to comply with your request to exercise them. In those cases we will inform you of our refusal and our reasons for it. In some circumstances, we may also charge you for our cost of complying with your rights, but only where permitted to do so by law (and where we have given you notice that we will do so).

Opting Out of Direct Marketing.

You can opt-out by following the opt-out or unsubscribe instructions in the message or by contacting us.

You may request the exercise any of your rights by emailing [email protected] We may ask you to provide some information to verify your identity before we stop sharing your data.

If you have a complaint about the usage of your information, please contact us using the details in the 'How to contact us' section.

10. Additional Information for Residents of Viginia

If you are a Virginia resident at the time, we collect your personal data you may be able to assert the rights listed below, related to your personal data.

• To know what information we collect and request access (commonly known as a "data subject access request"). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it. You may also do this yourself through the My Account dashboard (if you are a registered customer).
To request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
To request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
To opt out of “sales” or “sharing” for cross-context behavioral advertising or targeted advertising. You may request to opt-out of our sale of your personal information and sharing of your personal information for cross context behavioral advertising or targeted advertising.
To not be discriminated against. You have the right not to be subject to discriminatory treatment for exercising your rights.

Please note that the Virginia Consumer Data Protection Act VCDPA permits us to deny a request: (a) when denial of the request is required or authorized by law; (b) when granting the request would have a negative impact on another's privacy; (c) to protect our rights and properties; (d) where the request is excessive or overly burdensome, or (e) for other lawful reasons. If we deny your request, we will explain the reasons in our response.