Introduction: It's out there - somewhere - Locating the audience for The Reader in Audience Studies. Part I Paradigm shift - from effects to uses and gratifications: the people's choice - how the voter makes up his mind in a presidential campaign, Paul F. Lazarsfeld, Bernard Berelson, Hazel Gaudet; mass persuasion - the social psychology of a war bond drive, Robert K. Merton; analysis of the film Don't Be A Sucker - a study in communication, Eunice Cooper and Helen Dinerman; tendency systems and the effects of a movie dealing with a social problem, Charles Winick. Part II Moral panic and censorship - the vulnerable audience: culture industry reconsidered, T.W. Adorno; seduction of the innocent, Fredric Wertham; the uses of literacy, Richard Hoggart; the Newson Report, Martin Barker. Part III Reading as resistance - the active audience: the nationwide audience, David Morley; the practice of everyday life, Michel de Certeau; understanding popular culture, John Fiske; we're here, we're queer and we're not going catalogue shopping Gregory Woods. Part IV the spectator and the audience - shifts in screen theory: visual pleasure and narrative cinema, Laura Mulvey; Babel and Babylon - spectatorship in American silent film, Miriam Hansen; star-gazing - Hollywood cinema and female spectatorship, Jackie Stacey; women viewing violence, Philip Schlesinger, Rebecca Dobash, Russell Dobash, C. Kay Weaver. Part V The fan audience - cult texts and community: out of the closet and into the universe - queers and Star Trek, Henry Jenkins; Beatlemania - girls just want to have fun, Barbara Ehrenreich, Elizabeth Hess, Gloria Jacobs; histories, fictions and Xena: Warrior Princess, Sara Gwenllian-Jones; suffering and solace - the genre of pain, Camille Bacon-Smith; inside subculture - the postmodern meaning of style, David Muggleton. Part VI Female audiences - gender and reading: reading the romance - women, patriarchy and popular literature, Janice Radway; living room wars - rethinking audiences for a postmodern world, Ien Ang; feminism and youth culture, Angela McRobbie; girl talk - adolescent magazines and their readers, Dawn H. Currie; just a book, she said... - reconfiguring ethnography for the female reader of sexual fiction, Esther Sonnet. Part VII Interpretive communities - nation and ethnicity: enlightened racism - The Cosby Show Audiences and the myth of the American Dream, Sut Jhally and Justin Lewis; the export of meaning - cross-cultural readings of Dallas, Tamar Liebes and Elihu Katz; The Colour Purple - black women as cultural readers, Jacqueline Bobo; television, ethnicity and cultural change, Marie Gillespie. Conclusion: overflow and audience.
