I wish I had thought of the idea for this book. Or could have done it so well! The selection of topics is excellent, the commentary astute, and the explanations simple and engaging. Richard Koch, entrepreneur, co-founder L.E.K. Consulting, author of The 80/20 Principle This is a new, very practical and delightfully pithy approach to strategy making. It offers a fabulous compendium of the major strategy tools, woven into a no-nonsense, step-by-step strategy process. An enormously refreshing and helpful book, invaluable to novices and strategy experts alike. Marcus Alexander, Professor of Strategy and Enterprise, London Business School A really practical guide to strategy development. All the relevant tools are explained in detail, but highlighting the essential ones is a master stroke that will save endless hours! Adrian Beecroft, Chairman, Dawn Capital and former Senior Managing Partner, Apax Partners A comprehensive inventory of the tools and analytical frameworks of strategy. The key value of this book is the guidance it offers on how to apply these tools - and this is rooted in Vaughan Evans' deep experience of working with them. Robert M. Grant, ENI Professor of Strategic Management, Bocconi University, Milan This is an interesting and usable book. Evans helps you navigate through the myriad of theories and toolkits on business strategy with a highly practical approach. Whether your business is a start-up, an SME or a multi-national, use it to help you devise a coherent strategy. Anthony Karibian, CEO, Bonline Ltd and co-founder, Euroffice Ltd and XLN Telecom Ltd (both exited) Everything you need from a tool kit, comprehensive, practical and high added value. Mike Garland, Partner and Head of Portfolio Group, Permira Advisers LLP This book really works. I hope it becomes a standard for every management team seeking private equity; it would certainly make my life much easier. David Williamson, Managing Director, Nova Capital Management A broad yet accessible explanation of the range of strategy tools actually used by businesses. Whether you are an experienced strategy specialist or newer to the field, you will find this an invaluable guide. Robert Samuelson, Executive Director Group Strategy, Virgin Media Strategy is at the heart of a successful business - with this excellent book, Vaughan Evans has provided an extremely clear roadmap to achieving that success. James Courtenay, Global Head, Advisory & Infrastructure Finance, Standard Chartered Bank A very satisfying read. This is a guide to strategy which covers all the necessary ground in a very straightforward and no nonsense way, employing a number of good real life examples of strategy in practice. It is written by a true expert and will prove an invaluable tool for anybody involved in the running of a business. Vince O'Brien, Director, Montagu Private Equity and Past Chairman of the British Venture Capital Association It can be difficult to keep up to date with all the latest developments in the world of strategy, let alone how one guru's work blends with those of his predecessors. Vaughan Evans has done it for us. He gives us a thorough refresher course, with each leading strategy theory, model or matrix presented as a tool in the manager's toolkit - and carefully placed in each step of the strategy process. Each tool is described in a lucid and vivid style seldom found in a business manual. Refreshing and invaluable for a DIY strategist. Christine Harvey, former Director of Business Analysis and Planning, GlaxoSmithKline R&D &nbs
