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Conducting Online Surveys Valerie M. Sue

Conducting Online Surveys By Valerie M. Sue

Conducting Online Surveys by Valerie M. Sue


$10.00
Condition - Very Good
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Summary

This book provides a useful, straightforward, yet technically rigorous guide for students, researchers, and practitioners that will help with the fundamental issues of design, sampling, response rates, reliability and validity, and ethics.

Conducting Online Surveys Summary

Conducting Online Surveys by Valerie M. Sue

This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish.

About Valerie M. Sue

Valerie M. Sue is a senior manager at Kaiser Permanente (KP). She manages a range of projects for KP's Market Strategy and Sales Operations Department and provides data visualization consultation to KP executives and staff. Prior to joining KP, Sue was an associate professor of communication at California State University, East Bay. At CSU, East Bay she taught communication theory, research methods, survey research, statistics, and was the director of the Communication Department's graduate program. She has authored numerous journal articles, book chapters, and an online survey methods text. Sue earned a PhD in Communication from Stanford University. Lois A. Ritter is an assistant professor in the Nursing and Health Sciences Department at California State University, East Bay and a consultant in public health and education. She teaches courses in community health and research methods and has extensive experience in program planning and evaluation. She earned a doctorate in education from the University of San Francisco, and three masters degrees in health science, anthropology, and health care administration. Her research interests are in health information technology and community and multicultural health.

Table of Contents

Chapter 1. Introduction Chapter 2. Planning the Digital Survey Chapter 3. Sampling Chapter 4. Writing Survey Questions Chapter 5. Designing and Developing the Survey Instrument Chapter 6. Conducting the Survey Chapter 7. Processing and Analyzing the Survey Data Chapter 8. Reporting the Survey Results Chapter 9. Concluding Comments Appendix A: American Association for Public Opinion Research, Code of Ethics Appendix B: Commonly Used Survey Questions

Additional information

GOR010314748
9781412992251
1412992257
Conducting Online Surveys by Valerie M. Sue
Used - Very Good
Paperback
SAGE Publications Inc
2012-01-19
264
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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