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Global Communication Thomas L. McPhail (University of Missouri, St Louis, USA)

Global Communication By Thomas L. McPhail (University of Missouri, St Louis, USA)

Global Communication by Thomas L. McPhail (University of Missouri, St Louis, USA)


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Summary

The third edition of this major text in global communication has been fully revised to bring it up to date with advances in this dynamic field. Discussing the major trends, stakeholders, and global activities involved in international communication, this book provides new insights into the worldwide factors affecting media.

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Global Communication Summary

Global Communication: Theories, Stakeholders, and Trends by Thomas L. McPhail (University of Missouri, St Louis, USA)

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike. Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective Updates the story of arab media with a section on Arab Media and the Al Jazeera Effect by Middle East-based expert Lawrence Pintak Covers the global war on terrorism and the substantial US investment in Iraqi media Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media

About Thomas L. McPhail (University of Missouri, St Louis, USA)

Thomas L. McPhail is a media critic and Professor of Media Studies and Fellow in the Center for International Studies at the University of Missouri. He began his career with the eminent media scholar Marshall McLuhan. McPhail is also author of Development Communication (Wiley-Blackwell, 2009) and has served for over a decade on the Canadian National Commission for UNESCO.

Table of Contents

List of Figures and Tables. Notes on Contributors. Preface. 1 Global Communication: Background. 2 Development Research Traditions and Global Communication. 3 The Message: The Role of International Organizations. 4 Public Diplomacy: New Dimensions and Implications ( Nancy Snow ). 5 The Medium: Global Technologies and Organizations. 6 Internet: The Evolving Frontier. 7 American Multimedia Conglomerates. 8 Non-US Stakeholders of Multimedia Conglomerates. 9 Euromedia: Integration and Cultural Diversity in a Changing Media Landscape ( Alexa Robertson ). 10 Global Issues, Music, and MTV. 11 CNN: International Role, Impact, and Global Competitors. 12 The Roles of Global News Agencies. 13 Arab Media and the Al-Jazeera Effect ( Lawrence Pintak ). 14 Media Globalization in Asia ( Junhao Hong ). 15 The Role of Global Advertising. 16 Summary and Conclusions. Select Bibliography. Index.

Additional information

CIN1444330306G
9781444330304
1444330306
Global Communication: Theories, Stakeholders, and Trends by Thomas L. McPhail (University of Missouri, St Louis, USA)
Used - Good
Paperback
John Wiley and Sons Ltd
20100212
416
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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