Name: Secret Formulas of the Wizard of Ads By Roy H. Williams
SKU: 9781885167392
Price: 3.88 USD
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Secret Formulas of the Wizard of Ads Summary

Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold by Roy H. Williams

In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas of the Wizard of Ads conjures up more of the Wizard's provicative observations on advertising, business, and life that won The Wizard of Ads last year's Business book of the Year Award - only this time the book has nuts, bolts, and even more bite! The Wizard's secret formula will sho you: How to find a champion to sell your ideas Why targeting your market can be a big mistake How to get customers to remember you Why bankers think backwards How to write miraculous ads Why the brain contains 100,000 new worlds How to hire wisely and fire compassionately How success can send you to the poor house How to remember what's really important in life

About Roy H. Williams

A lifelong student of humanity, Roy H. Williams has spent a quarter-century asking, What makes people do the things they do? And he's been using the things he's learned to stimulate miraculous growth for his small business clients for more than 25 years. His books and Monday Morning Memos are a constant source of fascination and entertainment for his students and friends around the globe. His first book, The Wizard of Ads, was voted Business Book of the Year in 1998. His second book, Secret Formulas of the Wizard of Ads, was named the Wall Street Journal's number one Business Book in America in 1999 and became a New York Times bestseller. The third book in the trilogy, Magical Worlds of the Wizard of Ads reached bestseller status again in late 2001. His fascinating fourth book, Accidental Magic, is a tightly condensed anthology of writing tips and insights, mixed with artistic examples provided by 106 of his amazing proteges. The Wizard's first fiction book, Destinae is a powerful allegory aimed directly at the heart of the reader. With forty branch offices in the US, Canada, and Australia, Wizard of Ads, Inc. is now serving the advertising and marketing needs of business owners around the globe. Our fees are tied to your growth. The only way for us to make more money is to increase the size of your business. Known to his readers simply as the Wizard, the elusive Roy H. Williams teaches creative thinking, writing, and persuasion to journalists, educators, ministers, and businesspeople around the world. He has written six books, two of which have become national bestsellers. He lives in the middle of nowhere, Texas, with his wife Pennie, the Princess of the World.

Part the First: Philosophy of Advertising In Which the Wizard Examines the Question: What Makes people Do the Things They Do? Part the Second: Room With a View In Which the Wizard Explains the Functions of the Brain and the Power of Imagination Part the Third: Side Door Into the Mind In Which the Wizard Tells You How to Get People to Do What You Want Them to Do Part the Fourth: Turning Pencil Lead into Advertising Gold In Which the Wizard Explains the Mechanics of Miraculous Ad Writing Part the Fifth: Doing the Hard Thing In Which the Wizard Offers Advice on Managing a Business Part the Sixth: How, Then, Should We Live? In Which the Wizard Explains the Art and Science of Life

Additional information

Sku

CIN1885167393G

ISBN 13

9781885167392

ISBN 10

1885167393

Title

Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold by Roy H. Williams

Author

Roy H. Williams

Condition

Used - Good

Binding type

Paperback

Publisher

Bard Press

Year published

19990826

Number of pages

224

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Secret Formulas of the Wizard of Ads Roy H. Williams

Secret Formulas of the Wizard of Ads by Roy H. Williams

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Secret Formulas of the Wizard of Ads Summary

Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold by Roy H. Williams

About Roy H. Williams

Table of Contents

Additional information

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