Managers may want to read every book, hire every consultant and attend every conference. Unfortunately, this is physically impossible, so this text brings together a range of useful tools for generating ideas - free from consultants' hype - from brainstorming to story-boarding.
The Ultimate Book of Business Creativity Summary
The Ultimate Book of Business Creativity: 50 Great Thinking Tools for Transforming Your Business by Ros Jay
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Table of Contents
Introduction; The 7 x 7 Technique; Analogies and Metaphorical Thinking; Association; Assumption Reversal; Attribute Listing; Brainstorming; Brainwriting; Conscious Intuitive Techniques; Crawford Slip Method; Delphi Technique; Discontinuity; Drawing Techniques; Excursion Technique; FCB Grid; Forced Relationship; Force-field Analysis; Gordon/Little Technique; Involving An Outsider; Left-brain/Right-brain Thinking; Lotus Blossom Technique; Mind Mapping; Morphological Analysis; Nominal Group Technique; Pattern Language; Problem Reversal; Questions; Random Stimulation; Rice Storm (TKJ method); Scenarios; Sensory Images; Six Thinking Hats; Storyboarding; Synectics; Two Words Technique; Unconscious Intuitive Techniques; Verbal Checklist; Further Reading; Creativity Software; Useful Web Sites; Index.
Additional information
GOR004279479
9781841120669
1841120669
The Ultimate Book of Business Creativity: 50 Great Thinking Tools for Transforming Your Business by Ros Jay
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us
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