Computer Aided Marketing and Selling by Robert Shaw
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Computer Aided Marketing and Selling
Computer Aided Marketing and Selling
Summary
Intended for marketing and sales managers, advertising agencies, and data processing managers and analysts, this book discusses how important information systems are to marketing campaigns, and how they can best be utilized to increase a company's marketing potential.
Computer Aided Marketing and Selling Summary
Table of Contents
Introduction - the big iam. Part 1 Strategies: introduction to strategy; automation strategy; automation case examples; fusion strategy; fusion case examples; integration strategy; integration case examples. Part 2 The virtuous circle: the structure; research and analysis; planning; contacts; responses; follow-up; monitoring; customer databases. Part 3 Getting the picture: the ABC of innovation; activating your organization; building the systems; consolidating the results. Part 4 Conclusion: getting help.
Additional information
GOR005787766
9780750600705
0750600705
Computer Aided Marketing and Selling by Robert Shaw
Used - Very Good
Hardback
Elsevier Science & Technology
1991-06-03
160
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us