Introduction, Richard Maltby and Melvyn Stokes
Part 1: Studies of Local Cinema Exhibition
1. Race, Religion, and Rusticity: Relocating U. S. Film History, Robert C. Allen
2. Tri-racial Theaters in Robeson County, North Carolina (1896-1940), Christopher J. McKenna
3. The White in the Race Movie Audience, Jane Gaines
4. Sundays in Norfolk: Toward a Protestant Utopia Through Film Exhibition in Norfolk, Virginia, 1910-1920, Terry Lindvall, C. S. Lewis
5. Patchwork Maps of Movie-Going, 1911-1913, Richard Abel, Robert Altman
6. Leshono habo' bimuving piktshurs (Next year at the Moving Pictures): Cinema and social change in the Jewish immigrant community, Judith Thissen
7. 'Four Hours of Hootin' and Hollerin: Moviegoing and Everyday Life Outside the Movie Palace, Jeffrey Klenotic
8. Cinema-going in the United States in the mid-1930s: A Study Based on the Variety Dataset, Mark Glancy and John Sedgwick
9. Race Houses, Jim Crow Roosts, and Lily White Palaces: desegregating the Motion Picture Theater, Thomas Doherty
Part II: Other Cinema: Alternatives to Theatrical Exhibition
10. The Reel of the Month Club: 16mm Projectors, Home Theaters and Film Libraries in the 19320s, Haidee Wasson
11. Early Art Cinema in the U.S.: Symon Gould and the Little Cinema Movement of the 1920s, Anne Morey
12. Free Talking Picture - Every Farmer is Welcome: Non-theatrical Film and Everyday Life in Rural America during the 1930s, Gregory A. Waller
13. Cinema's Shadow: Reconsidering Non-Theatrical Exhibition, Barbara Klinger
Part III: Hollywood Movies in Broader Perspective: Audiences at Home and Abroad
14. Changing Images of Movie Audiences, Richard Butsch
15. 'Healthy Films from America': The emergence of a Catholic film mass movement in Belgium and the realm of Hollywood, 1928-1939, Daniel Biltereyst
16. The child audience and the 'horrific' film in 1930s Britain, Annette Kuhn
17. Hollywood in Vernacular: Translation and Cross-Cultural Reception of American Films in Turkey, Ahmet Gurata
18. Cowboy Modern: African Audiences, Hollywood Films, and Visions of the West, Charles Ambler
19. 'Opening Everywhere': Multiplexes and the Speed of Cinema Culture, Charles R. Acland
20. 'Cinema Comes to Life at the Cornerhouse, Nottingham': 'American' Exhibition, Local Politics and Global Culture in the Construction of the Urban Entertainment Centre, Mark Jancovich