Marketing Strategy by Paul Fifield
Unfortunately we do not have a summary for this item at the moment
Marketing Strategy
Marketing Strategy
Summary
Intended to provide marketing practitioners with useful information on the role of the marketing director in the successful organization of the 1990s, this book should also help managers outside that specialism to understand the pivotal role of marketing in the business strategy process.
Marketing Strategy Summary
Table of Contents
Introduction to the marketing strategic process; the business strategy process; key roles of managing and marketing directors; principal areas of analysis and decisions; developing the business objective and business strategy; the marketing strategy process.
Additional information
GOR005058050
9780750601511
0750601515
Marketing Strategy by Paul Fifield
Used - Very Good
Hardback
Elsevier Science & Technology
19911207
220
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us